IP Showcase returns to IBC - more partners and products; real-time IP is here and now

14 Jul 2017

The IP Showcase is set to be a major destination for visitors to IBC2017 – demonstrating to the broadcast and media world that real-time IP production is a practical, flexible, efficient reality that is rapidly taking hold in mainstream operations. IP is no longer a “future” — it is here and now.

The partners behind the IP Showcase - AES, AIMS, AMWA, EBU, IABM, MNA, SMPTE, and VSF - have come together with IBC to deliver a one-stop destination where everyone from broadcast/IT engineers and CEOs to TV producers can learn everything they need to know to unlock the full potential of using IP for real-time media.

More than 40 vendors will work together to demonstrate real-world IP interoperability based on SMPTE ST 2110 final draft standards and AMWA NMOS specifications — a single set of common IP interop standards and specifications that are unleashing the flexibility and efficiency of IP in real-time media.  To prove ease of use as well as interoperability, the demonstrations are divided into logical application pods — live production signal flows, contribution and playout signal flows, etc. — all shown under the control of familiar user interfaces.

Visitors to the IP Showcase will learn:

  • The business, technical, and creative benefits of IP workflows
  • The practical steps to take to unlock the benefits of using IP networks for real-time media
  • The knowledge, skills, and resources required
  • How others are already leveraging IP in real-world broadcaster applications
  • An understanding of the SMPTE ST 2110 suite of professional media over IP networks standards
  • What the future holds – including NMOS IS-05 Connection Management for IP-based media systems

The integrated IP Showcase theatre, curated by IABM, will be running a non-stop series of presentations covering the full gamut of knowledge for real-time IP production and intra-facility distribution. Visitors will hear about the rapidly increasing number of real-world IP deployments from broadcasters who have already embraced IP signal flows. They will also learn about the business and creative benefits of IP, and how these benefits can be applied to their own operations.

With no direct sales agenda, the IP Showcase is dedicated to educating and energising IBC visitors to embrace the change, plan effectively, and ultimately build a more flexible, more efficient and more creative broadcasting industry.

“IBC is excited to be working with our IP Showcase Partners once again at IBC2017,” said Michael Crimp, CEO, IBC. “The IP Showcase will be an ideal opportunity for our visitors to see how far the IP Interop standard has come since its original demonstration at IBC2016. They will also be able to learn from those who have already adopted IP as the norm”

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