The HBS Broadcast Academy at IBC2018


Join professionals and broadcast experts at the HBS Broadcast Academy to help develop and improve your TV broadcasting skills. Take advantage of this unique opportunity available for all IBC attendees by attending a variety of sessions on offer throughout IBC. The sessions include panel discussions, masterclasses and advanced masterclasses where the training is customised to suit its audience with a focus on skills that are relevant to the task, role and industry.

As spaces are limited and available on a first-come, first-serve basis, please confirm your attendance using the online form selecting which sessions and masterclasses you plan on joining. 

Panel Discussions

Attend the sessions on Sunday 16 September covering the challenges faced by public broadcasters in Asia, Africa and the Middle East. The three sessions include:

  • Acquiring sports rights
  • Digital production
  • Moving beyond SDI in live production

The HSB masterclasses are available for everyone from students starting out in their career to directors at the top of their game. Attend one of the 4 masterclasses available at IBC2018 where you will have the opportunity to: 

  • Get hands-on experience directing a sports game using the EVS Live TV Simulator
  • Ask questions and exchange ideas with experts in the industry
  • Network with top sports directors
Location of all sessions

Meeting Room G107

On the first-floor corridor near hall 13 - the corridor is opposite the first-floor restaurant and leads into the Topaz Lounge

EVS Live TV Simulator

The live tv simulator assists TV professionals to hone their skills in a controlled environment. Have a go using the live simulator in any of the HBS masterclasses at IBC2018 to gain invaluable experience producing and directing a live sports event.

Sunday 16 September - Panel Discussions

Free-to-attend: Panel discussions

Must attend sessions revealing the cultural and regional significance of the global broadcasting industry


Session Title


Moderated by

10:30 - 12:00

Acquiring Sports Rights 

Public broadcasters have increasingly seen their rights squeezed by pay tv companies, now that the digital firms are also entering the space, how can public broadcasters use their unique reach to find creative and alternative ways of staying relevant and catering to their audiences.

Infront and three speakers from broadcasting unions (ASBU, ABU and AUB).

14:00 - 15:30

Digital Production

With today’s converging media landscape, digital savvy fans and global reach, a sports event needs an integrated approach to create and push impactful content, engage with its partners and best exploit the opportunities of technological development. Find out how major sports broadcasters are using specific digital production strategies to enhance the sports viewing experience.

HBS/Infront Digital and three speakers from broadcasting unions (ASBU, ABU and AUB).

16:00 - 17:30

Moving beyond SDI in Live Production

The broadcasting industry is well aware of the benefits that come along with IP technology, however, what remains is the plan and extent of their IP migration. How IP can build on legacy SDI infrastructures and improve on them? What needs to be considered when opting for an IP infrastructure? How do you get started and how do you scale? So many questions public broadcasters are currently facing with the change in their territories.

EVS and three speakers from broadcasting unions (ASBU, ABU and AUB).


Book your place now

Monday 17 September - Masterclasses

Free-to-attend: Live sports directing sessions with live simulator 


Session Title


Eligibility criteria

10:00 - 12:30

Train Tomorrow's Stars

Multicamera Sports Direction: Whether it is two cameras or 40, every director shares the same goal, to create the most exciting event possible for the audience to watch. This opportunity will improve your skill base to achieve that aim.

A top sports director will provide an introduction followed by hands-on exercises. All participants will direct a live football match and thanks to our unique technology will sit in the director’s seat to call the shots.

The brand new EVS Live TV Simulator will recreate the challenges of an outside broadcast environment to keep you on your toes. You will be able to ask questions to experts in the industry, exchange ideas and take away a recording of your directorial debut performance, as well as understanding the principles of sports production.

By the end of the session, you will have an overview of a sports production and the production equipment you need for the job.

  • All newcomers to the sports broadcast industry

14:30 - 17:00

Encouraging women in sports production and directing

The Broadcast Academy and IBC have prepared a special session for women willing to develop their talent and offer the chance to take on challenges of the top level roles in sports broadcasting.  

Top sports directors will share their secrets and expertise to help you get ahead in the field. You will sit in the director’s seat to call the shots on a football match.

The brand new EVS Live TV Simulator will recreate the challenges of an outside broadcast environment to keep you on your toes. 

You will be able to ask questions to experts in the industry, exchange ideas and take away a recording of your directorial performance.

By the end of the session, you will learn about the broadcast skills required to succeed.

  • Women in the broadcast industry with an interest in sports production

Book your place now

Tuesday 18 September - Advanced Masterclasses

Free-to-attend: Advanced sports production masterclasses




Eligibility criteria

10:00 - 12:30

Advanced Level Sports Direction

The session will include information on various styles of production and select participants will have the opportunity to direct a sporting event on the Live TV Simulator with our Academy expert (Director/Producer) providing feedback on the spot.

The Academy expert will be a top sports director with experience of directing major sporting events worldwide.

Sports broadcasting professionals:

  • Directors
  • Producers
  • Vision Mixers and other members of the crew

14:00 - 16:00

Quality control in sports production

What is quality control and why is increasingly important in sports production? The quality control process is all about consistency. It is much more than checking if your programme meets a set of standards and transmits okay? Each director and producer has its own way of covering an event and it is rare for them to get a qualitative feedback on their work. The Quality Control process look at the event has a whole and reviews each match in light of the specific guidelines, editorially and technically to ensure a consistent production and coverage of the event.

For the very first time, Host Broadcast Services will share its experiences on the process of creating the quality control guidelines with the review process and the impact it can have on your quality of production.

  • Sports Producers/Directors
  • Heads of production

Book your place now