The IBC Future Zone

Seeing The Future Now

The IBC Future Zone brings together the very latest ideas, innovations and concept technologies from international industry and academia, and showcases them in a single specially-curated exhibition area within the IBC Exhibition.

This year, the focus is on showing how new technologies grow from their first inception, progress through research/development/validation projects, to mature into the ground-breaking applications and product standards of the future. Visit the IBC Future Zone to see innovative technologies at various stages of their life cycle development, and to experience some of the astounding new achievements in our industry.

Who to expect at the IBC2018 Future Zone

Ideas & Innovations: Startups & Incubation

Aximmetry / Duelbox

Aximmetry Technologies (Hungary) are showcasing Duelbox for TV - an innovative 2nd-screen solution for broadcasters and content creators. Based on Cloud infrastructure, with powerful development links to interactivity and gamification, it provides a customisable platform which engages a wide range of viewers.

Deep Inc / Liquid Cinema

Liquid Cinema is a revolutionary software that allows filmmakers, journalists, advertisers and educators to create and distribute highly sophisticated cinematic VR.

Mo-Sys Engineering Ltd

Mo-sys (UK) and partners are showcasing an interactive pop-up green-screen studio, producing high-quality real-time Virtual and Live special effects, using their ‘StarTracker’ system. StarTracker precisely positions/tracks cameras, real/virtual actors, avatars etc., and integrates seamlessly with the XSens ‘MoCap’ suit to produce a full-body 3-D kinematics solution.

University of Warwick

trueDR and partners are world-leading researchers into new innovations for High Dynamic Range content. Compelling AVI-encoded HDR video is shown on a range of current and future displays - including mobile devices and a 10,000 nit screen. Truly awesome images without the need for a darkened room for viewing.

Vision 3 Imaging

Vision III Imaging (US) is showcasing its v3® parallax visualization (PV) technologies for digital advertising and other content creation applications.  See how v3 technologies create imagery that appears more dimensional and realistic, with enhanced textures, to maximize users’ quality of experience on conventional displays.

Research & Development: R&D Projects and Theatre Presentations


The COGNITUS EU-H2020 Project provides live demonstrations of a fully functional end-to-end platform, harmoniously blending crowdsourcing videos with high quality broadcast-standard content. It combines the advances in UHD broadcasting technologies with the explosion of UGC to create new interactive, immersive modes of production, beyond the everyday state-of-the-art.

InVID H2020

The InVID EU-H2020 Project demonstrates a knowledge verification platform to discover, verify and visualize social media video content, and manage related rights. Newsrooms/news agencies can analyse and validate user-generated videos, to detect emerging stories and assess the reliability of newsworthy video files and content spread via social media.


The 2-IMMERSE H-2020 Project is a collaborative project demonstrating the benefits of object-based broadcasting which allows TV experiences to be customised to suit the viewers’ contexts and preferences and displayed across many screens. 2-IMMERSE delivers technology-enabling services ‘to immerse’ audiences in shared and personalised multiscreen experiences.

MOS2S / Etri

The ITEA3 MOS2S Project partnership spans four countries - Belgium, Republic of Korea, Turkey and the Netherlands. Experience the wide field-of-view demonstration, which uses end-to-end components featuring 360 degree videos and Ultra Wide Vision (UWV), and see the world’s first intercontinental UWV transmission between Korea and the Netherlands.



Future Content: Production & Distribution


BBC R&D (UK) explores the move to IP distribution, with new audience experiences and Object-Based Media – combining the cream of traditional broadcast technology with the best of IP. Cutting-edge demonstrations include HEVC content delivery over IP, multicast distribution, dynamic substitution of IP-delivered content into live services, and low-latency internet distribution. 


IRT b-com (France) develops innovative solutions, and reveals two latest advances here: a solution for converting SDR video content to HDR formats, in real time; plus a second technology concerning Higher Order Ambisonic audio applied to VR content, using a head-mounted display and immersive 3D spatialised audio.

Ultra HD Forum

Ultra HD Forum advocates industry consensus around technical standards for UHD. Come and experience what really works in UHD today and what to expect in the next two years - with High Dynamic Range, Next Generation Audio and High Frame Rate demonstrations; and see the power of Content-Aware Encoding.


G-Audio (US) is an audio technology company dedicated to enhancing the immersiveness of the consumer’s listening experience.  Our R&D team is building a central, multi-function audio solution for makers of Augmented Reality devices including hearables and AR glasses. Come and surround yourself with remarkable 3-D sounds.


NHK is the sole public broadcaster in Japan and has been leading the development of broadcasting technologies. Our stand showcases the latest 8K technologies, efficient program production using AI, and the evolution of the platform integrating broadcasting with the internet.

White Light Ltd




Live 360 / Atem