15-18 SEPTEMBER 2023

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Piano.IO Session

Piano.IO Session

Insights from streaming UX: How UKTV’s data-informed culture drives revenue opportunities

VOD COMING SOON TO IBC365

As Netflix explores an ad-supported tier, the future of streaming appears to be shifting.

On the other side, traditional broadcasters like UKTV, are looking at wider opportunities to generate revenue from theirbrands and content beyond TV and AVOD.

In this session, hear from Piano and UKTV about how a strong data-informed culture drives decision-making across UKTV’s entire ecosystem—and allows them to deliver better user experiences that increase revenue.

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