15-18 SEPTEMBER 2023, RAI AMSTERDAM

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RT-3D INTERACTIVE CONTENT CREATION FOR MULTI-PLATFORM DISTRIBUTION

RT-3D INTERACTIVE CONTENT CREATION FOR MULTI-PLATFORM DISTRIBUTION

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IBC Accelerators 2021 RT-3D Interactive Content Creation for Multi-Platform Distribution Final Showcase Highlight


The Challenge Objective: 

The 2021 IBC Co-Champions from one of 2020’s most popular IBC Accelerator Projects in CG Animation Production: New Immersive & Real-Time Workflows have retained their coalition and added additional members to create a new and exciting Challenge for 2021. This year, the project scope broadened its parameters to focus on clear production outputs, with the core theme centred around creating transmedia content using XR tools and real-time, game-engine workflows. 

The Aim of the POC: 

The original aim of this 2021 POC was to physically create assets using specific Immersive XR software and hardware in conjunction with traditional production tools, with a focus on animation or photo-real live action output for rectilinear, AR, VR or games formats. These end results use cases showcased how the work was created using content feeds via Real-Time game engines (Unity and Unreal) and optimised output in a short video demo imported to a Real-Time Engine for render and finish. 

The Innovation: 

In bringing “RT-3D” to life, the workflow framework formed the core of the creation process when compared with traditional methods to generate measurable benefits between the different approaches, with VR and AR software at the heart of the process. Critically, the production diaries and R&D reviewed during the process showed what efficiencies the XR Real Time workflow has over ‘traditional’ workflows.  

This project was open to all Participants within the creative studios and animation sector, with expertise in 3D animation and the curiosity for exploring XR spatial design workflows and outputs.   

2021 Champions:

2021 Participants:

FINAL POC RESULTS

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