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3 - 6 December 2021

RT-3D INTERACTIVE CONTENT CREATION FOR MULTI-PLATFORM DISTRIBUTION

RT-3D INTERACTIVE CONTENT CREATION FOR MULTI-PLATFORM DISTRIBUTION

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What’s the Challenge Objective:

The 2021 IBC Co-Champions from one of last year’s most popular IBC Accelerator Projects in CG Animation Production: New Immersive & Real-Time Workflows have retained their coalition to create a new, unique and exciting Challenge for 2021. This year the project scope has broadened its parameters to focus on clear production outputs towards the IBC showcase in September, with the core theme centred around creating transmedia content using XR tools and technology, and real-time workflows. 

What’s the aim of the POC?

The aim of this POC will be to physically create assets using specific Immersive XR software in conjunction with traditional production tools, with a focus on animation or photo-real live action output for rectilinear, AR, VR or games formats. These end result use cases will showcase how the work was created using content feeds via Real-Time game engines (Unity and Unreal), show how it will optimise output in a short video production diary and import to a Real-Time Engine for render and finish.

What’s the Innovation?

In bringing “RT-3D” to life, the workflow framework must form the core of the creation process when compared with traditional methods to generate measurable benefits between the different approaches, with VR and AR software at the heart of the process. Critically, the production diary should show what efficiencies the XR Real Time workflow has over ‘traditional’ workflows. 

This project is open to all Participants within the creative studios and animation sector, with expertise in 3D animation and the curiosity for exploring XR spatial design workflows and outputs.  

2021 Champions:

2021 Participants:

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Project Expertise Required? 

This project requires specialist vendor expertise in a variety of the above areas. To get involved or find out more please email the team at accelerators@ibc.org   

Exhibitors include: