Effective advertising campaigns require 100% confidence that the medium of choice matches the target audience profile. The market perception of the chosen brand must align with the advertiser’s strategic position and achieving geographic reach is vital.
IBC365 Promotional Opportunities
The industry entrusts its campaigns to IBC365 – an important expansion to IBC, that will keep the dialogue going after the event and allow the IBC community to connect and collaborate throughout the year. IBC365 provides original, curated and sponsored content and our product portfolio offers unrivalled opportunities for thought leadership, brand awareness and lead generation.
There is a wide range of promotional opportunities available, please contact the Sales Team to find out more information.
Benefits of aligning your company with the IBC365 platform include:
- Generating qualified leads
- Positioning yourself as an industry thought-leader
- Ensuring deeper customer engagement
- Growing and building brand awareness
- Driving your sales and marketing strategy year-round
- Continuing conversations started at IBC
- Reaching the new audiences that you want to engage with
Supported by a dedicated marketing campaign, driving the capture of leads from registrations before, live and on demand, webinars on the IBC365 platform are highly targeted digital events, bringing together bespoke audiences seeking up-to-the-minute perspective and expert opinion about critical industry issues.
You can choose to produce and deliver your own webinar in collaboration with the IBC Team, selecting panellists and directing content to leave you with a powerful marketing asset for use in wider campaigns. Alternatively, sponsor a relevant IBC-led webinar, bringing one expert to join a panel of other industry leaders. Both opportunities benefit from access to all registrations as sales leads.
Rate: £7,500 - £17,500
Promote your research, ideas, projects or prototypes through a whitepaper on the IBC365 platform to gain the undivided attention of the sharpest minds in electronic media. Position yourself as an industry thought-leader and benefit from a steady funnel of new sales leads from whitepaper downloads.
You can either have your content asset hosted on the site, passively collecting organic leads, or promote the piece with a full, dedicated campaign targeted at the types of leads that you value.
Rates: from £4,500
Leverage the power of IBC’s unique database of over 55,000+ IBC365 subscribers by associating your company with our dedicated weekly E-Bulletin. Reporting on topical issues and notable breaking news fed by the IBC365 platform, this is your opportunity to increase your brand awareness and benefit from open rates averaging well above industry norms and from qualified leads generated by the E-Bulletin.
Top Banner 600 x 74 (desktop) & 300 x 50 (mobile): £2,000 per month
Banner 600 x 74 (desktop) & 300 x 50 (mobile): £1,750 per month
Bottom Banner 600 x 74 (desktop) & 300 x 50 (mobile): £1,500 per month
IBC has a strong online presence across the industry and a high volume of web traffic throughout the year. With the choice of a leaderboard, half page or MPU, averaging 35,000, 30,000 and 25,000 monthly impressions respectively, an online banner advertisement on the IBC365 platform guarantees high visibility to this extensive audience and promotes your brand to potential and existing customers.
- Leaderboard 728 x 90 (desktop) & 300 x 50 (mobile): £2,000
- MPU (300 x 250): £1,750
- Half page (300 x 600): £1,500
Use the IBC365 platform to host your own video content. Demonstrate your industry expertise to engaged industry professionals through an interview with your company's top executives. Combined with extensive marketing promotion, make sure that your content is seen by IBC's vast audience.
Rates: from £3,500
Sole sponsorship of one of the content themes available on the 365 platform enables you to position your brand as the dominant thought-leader for relevant sections of the industry. This package includes extensive online coverage themed around the content streams available on the platform, enabling you to refine and target your marketing campaign, increasing your ROI.
Rates: Price on application
Executive Interviews, Industry Trends, Case Studies, Opinion Pieces
Advertorial on IBC365 allows you to catch and maintain the attention of your customers with engaging and relevant content aligning with the overall style and themes that IBC365’s 55,000+ subscribers engage with. Share your messaging and demonstrate thought-leadership through advertorial to secure a powerful level of interaction.
- Executive Interview: £5,000
- Industry Trends Piece: £2,500
- Case Study Piece: £2,500
- Thought Leadership Piece: £3,500
- E-Book or Report: £3,500
The options listed above are not exhaustive and your IBC account manager will be happy to discuss your requirements and objectives to create a bespoke package. Arguably the greatest results are achieved by tailoring the above options to your specific needs to ensure that your company can engage with IBC’s audience all year round and convert any leads generated into business at the IBC event in September.
Examples of bespoke opportunities include:
- Themed week sponsorship
- Industry survey campaign
- Co-branded research
- Roundtable debates
- Webinar series
- Industry landscapes
- Year-round networking events
Rates: Price on application
Explore Other Promotional Opportunities.
Position yourself as an industry thought leader and gain access to IBC's C-level audience of industry decision makers in ours Executive Forums.
Be the first thing a visitor sees when they arrive at IBC2019, or catch their eye throughout the exhibition!
Sponsor one of IBC's invitation-only events to reach targeted C-level audiences, or host your own event in one of the RAI's extensive range of venues.
Directly reach IBC's global audience of industry professionals all year round with unique digital sponsorship opportunities.
Handed directly to attendees as they arrive at IBC, the unique advertising and editorial combination in the IBC Daily works to increase your business at Europe’s largest media, entertainment and technology event.
Gain unrivalled visibility, branding and thought leadership with exclusive sponsorship at the IBC Conference.
An advert in one of IBC's print items will make a lasting impact on the 55,000+ potential customers that attend the show.
Not sure what sponsorship and promotional opportunities are right for you? View our full list.