The ultimate thought leadership platform.
Conference Promotional Opportunities
The world of media, entertainment and technology is constantly changing and as it does the nature of the issues, complexities and opportunities for vendors and operators evolves.
Content at the IBC Conference is refreshed each year, in line with the industries represented. In addition to discussions on trends affecting traditional broadcasters, our audience also wants a greater understanding of how emerging markets such as OTT, VR, AI and IP will impact on the industry.
Conference programming for 2020 has been designed to reflect this fluid environment. This ensures continued attendance by our core audience, as well as attracting new attendees from across the full media technology spectrum and from new industry verticals.
Alongside branding and networking packages at the IBC Conference, this year IBC have introduced a unique and exciting opportunity for our clients to hold their own programmes and sessions alongside the IBC Conference. These events allow sponsors to demonstrate thought-leadership, discuss the challenges, opportunities and issues most important to them, present tech advancements, launch products and announce new partnerships and initiatives.
IBC will work closely with the sponsor to produce the programme and generate an engaged audience, aligning their programme with the IBC brand and collaboratively delivering an event that meets their goals and objectives.
Please contact the Sales Team to find out more information.
For the first time, you are now able to hold their own event alongside the main IBC Conference allowing you to promote your company, product, insight or initiative on the international stage. Depending on your budget and requirements IBC will support you in the curation of content for your sessions, recruiting speakers and securing an engaged audience.
|Collaborative audience acquisition|
|IBC to create an invitation and RSVP process for the event in collaboration with the sponsor||
|IBC to invite a targeted list of delegates and aim to secure a set number of RSVPs||100 RSVPs||50 RSVPs|
|Sponsor to invite prospects and aim to secure a minimum of 50 RSVPs||•||•||•|
|Marketing and promotion|
|Executive Interview in the IBC Insight distributed to 10,000 people pre-show and available online||•|
|½ page advert in the IBC Daily promoting the event||3||2|
|Event listed in the online and printed Conference Programme||•||•||•|
|2 dedicated posts across IBC’s social media channels||•||•||•|
|Web banner on the IBC Show website||•||•||•|
|Inclusion in 1 x email sent to all registered IBC attendees||•||•||•|
|Content & editorial support|
|Programme curation||IBC Content Producer to write the programme, including session titles, descriptions, timings and design session formats||IBC Content Team to work with the sponsor to brainstorm on topic ideas, sessions formats and programming||Sponsor to lead programme curation alone, without IBC’s input|
|Speaker acquisition||IBC Content Producer to secure and brief all chairs and speakers||IBC and sponsor to adopt a collaborative approach to generating speaker ideas||IBC will register all speakers sourced by the sponsor for the event and collate any marketing assets|
|Timeline management||IBC Content Producer to manage all timelines and brief marketing teams with programme updates||IBC to drive editorial timeline to ensure that lead times are maximised|
|1 x weekly content call with sponsor||•||•|
|Onsite & logistical support|
|Signage around the stage area||• (premium)||• (digital)||• (basic)|
|Tech package for session||•||•||•|
|Hostesses provided to direct guests, scan on entry and help to seat audience||•||•||•|
|Delegates scanned when entering, all leads provided to sponsor||•||•||•|
|Post conference networking event||•||•|
Sponsorship & Branding Opportunities.
Lounge Talks Sponsor
Be a supporter of the IBC Lounge Talks, open to all IBC attendees and taking place during the conference breaks. This year’s Lounge Talks will discuss diversity, tech for good and corporate social responsibility - all extremely important issues within our industry - and this is your opportunity to align your brand with a focused topic.
- Opening presentation in chosen Lounge Talk
- Sponsor branding around the Lounge Talk area
- Sponsored cushions and deck chairs in the area
- Inclusion in the IBC Daily and on IBC365
Total Investment: £30,000
Networking Lunch or Drinks Sponsor
With extensive branding opportunities, sponsorship of the conference lunch breaks or networking area ensures your company logo will be seen by all delegates.
- Sponsor branding in lunch or drinks networking area. This can include pull up banner and ellipticals, sponsored cushions or branded confectionary.
- IBC to announce sponsor in the last conference session before the networking lunch or drinks
Total Investment: £15,000
Conference Opening Drinks
Taking place at the end of the first day of the Conference, the Conference Opening Drinks marks the beginning of the 5 day conference and allows delegates to network with peers. As the sponsor of this event, you can prominently align your brand with this premium event and benefit from the networking opportunities with conference delegates and speakers.
- Opening introduction from sponsor to guests
- Prominent branding around the networking area
- Opportunity for a giveaway within the area
Total Investment: £20,000
Speaker Room Sponsor
IBC attracts over 400 world-class speakers to take part in the conference. Sponsoring the speaker room will help elevate your brand and ensure that all industry leaders invited to speak as part of the IBC Conference notice your company. IBC will work with you to understand how best to meet your requirements and deliver your brand in this room.
- Branding on all welcome signage
- Branded cushions within the speaker room
- Branded refreshments within speaker room
Total Investment: £20,000
Conference Bags & Delegate Gift
Conference bags are distributed to all conference delegates at registration and include an exclusive delegate gift. Picked up at the start of the event, used throughout the 5 days of the conference and taken home from the event, this is a fantastic opportunity for brand awareness at the thoughtleading IBC Conference and beyond.
Total Investment: £12,500
Bespoke packages The IBC Team can create a tailored package to help achieve your objectives around the conference. This can include some, all, or none of the elements above as well as product give-aways, bespoke branding, dinner clubs, experiential or bespoke networking events.
Please speak to the IBC Sales Team for further information.
Explore Other Promotional Opportunities.
Engage with your industry all year round. Demonstrate thought leadership, strengthen your position in the sector and develop new business opportunities.
Position yourself as an industry thought leader and gain access to IBC's C-level audience of industry decision makers in our Executive Forums.
Be the first thing a visitor sees when they arrive at IBC2019, or catch their eye throughout the exhibition.
Directly reach IBC's global audience of industry professionals all year round with unique digital sponsorship opportunities.
Handed directly to attendees as they arrive at IBC, the unique advertising and editorial combination in the IBC Daily works to increase your business at Europe’s largest media, entertainment and technology event.
Sponsor one of IBC's invitation-only events to reach targeted C-Level audiences, or host your own event in one of the RAI's extensive range of venues.
An advert in one of IBC's print items will make a lasting impact on the 55,000+ potential customers that attend the show.
Not sure what sponsorship and promotional opportunities are right for you? View our full list.