The advertising revolution – how CTV, FAST, and AVOD are reshaping the TV and video landscape

This research will examine the rapidly evolving – and growing – video advertising sector, assessing the total revenue opportunity for media owners across traditional and digital, linear and on-demand, TV and video channels. It will also identify the key technologies required to maximize monetization of this rapidly growing space, allowing vendors to see where they fit into this evolving value chain, which solutions they should prioritize, and who they should target.

Read about the key questions this report will answer here.

 

Looking to the future - unique insights and research by IABM

In this session, IABM’s Business Intelligence Unit presented data and trends, along with expert analysis, outlining the big drivers behind the Broadcast, Media & Entertainment industry, along with obstacles to growth, new opportunities and the possible future direction of the business followed by a panel of industry experts.

Read more about the report here.