Shaping the Future Together
The IBC Conference is the unrivalled global destination where business leaders, global gamechangers and disruptors in the media, entertainment and technology come together to create the future. This is the place where you will hear the ideas that will become reality. 1,700 delegates joined 400 speakers to hear fresh inspiring ideas and enlightened debate.
This session will delve into the latest trends in emerging broadcast and media regions in the APAC market. With the cost of media distribution falling and audiences moving to new platforms, global media companies have the opportunity to expand into these regions. However, the benefits of media globalization cannot be reaped without dealing with region-specific challenges, including content localization and regulation. We will explore topics such as OTT, mobile audiences, content localization, piracy, media regulation and more with the help of a panel of local experts. The aim of this session is giving broadcasters and content owners the specific knowledge needed to inform their market expansion plans.
This session will delve into the latest trends in emerging broadcast and media regions in the MENA market. With the cost of media distribution falling and audiences moving to new platforms, global media companies have the opportunity to expand into these regions. However, the benefits of media globalization cannot be reaped without dealing with region-specific challenges, including content localization and regulation. We will explore topics such as OTT, mobile audiences, content localization, piracy, media regulation and more with the help of a panel of local experts. The aim of this session is giving broadcasters and content owners the specific knowledge needed to inform their market expansion plans.
The Shiny and New session will focus on exploring some of the latest innovations in TV and video advertising. Five companies will each present an innovative new product or service, providing attendees with insights into some of the most exciting new innovative products impacting the TV and video advertising markets. We’ll also explore some of the big innovation drivers and expected developments over the next 3-5 years. Prepare to be amazed and impressed
The TV AdTech panel will explore the evolution of the TV ad market, as major broadcasters super-charge their multi-platform TV offerings and invest in AdTech and new offerings. We’ll aim to provide the audience with a clear view of what’s happening with TV AdTech, how the market is developing, and the benefits for broadcasters, audiences and advertisers, and expected developments through to 2020.
Sky VR's Technical Director Richard Mills presents a must-see headliner for IBC's first-ever Immersive and Interactive Track. Expect exclusive insights on recent and next gen developments and innovative production in VR/XR storytelling from a new wave of creative talent, targeted UX and Market research delivering award-winning content captivating new audiences.
When it comes to Immersive Experiences done right, no one tells these stories better than this all-star, globally diverse panel of industry experts from Al-Jazeera/ContrastVR, Blend Media, SkyVR and Hammer Films as they share exclusive case studies, audience insights and creative techniques into what, where and how fans of immersive content experience these interactive formats.
Grab your virtual avatars and prepare for an exclusive, omnidirectional look into the immersive production of Steven Spielberg's masterpiece Ready Player One. Top executives from RPO’s VFX and real-time viz teams will share their insider stories into the making of the film that pushed boundaries in immersive storytelling and movie-making.
Former International Association of Athletics CEO Olivier Gers and Ralph Rivera, EVP/MD Eurosport Digital take pole position to discuss Eurosport’s recent efforts and challenges in delivering great fan experience on its digital platforms.
In this masterclass, Tom Williams, CEO and co-founder of Ostmodern, will demonstrate what his company has learned from having designed OTT products for audiences around the world. Based on their experience stretching from broadcasting to sport, he will present how the video on demand landscape has changed over years, and most importantly, how to create a compelling viewing experience for fans and audiences.
The way we are consuming content is changing, with broadcasters needing to evolve to engage with audiences. Our expert panel, featuring Abi Hemingway at Jackshoot, who has produced content for The FA, British Cycling and British Athletics, Ben Napier Strategic Partner Lead, Broadcast & Sport, Google and Brian Verne CEO Wave, who has spent the past 8 years building products at the intersection of young athletes, fans, and emerging media, will trade and transfer the latest stats and locker room secrets around why live sporting events will never lose eyeballs and reveal what broadcasters can learn from the sporting world’s biggest social media success stories to engage audiences.
FOX Sports’ coverage of the 2018 World Cup delivered more video to US viewers than was broadcast in the four previous FIFA World Cups combined, while greatly reducing its remote production costs. This session will look at how FOX Sports delivered incredible viewer experiences by streaming live HD and UHD video across unmanaged IP networks from Russia to its central facilities in Los Angeles for real-time editing while matches were ongoing by using IBM Aspera® FASPStream™ technology integrated into Telestream’s Lightspeed Live and Vantage products.
The capture and production of sports content is undergoing a major revolution. The trend is for low-latency capture of players and balls to sub-centimetre precision, so that: 3D game experiences can be generated (including photorealistic e-gaming), AI-based analysis can be undertaken, screen data can be overlain and commentary scripts can be generated automatically and in real-time - even biometric player data can be captured and analysed. And we should not forget 3D audio, where beam-forming and array mics now allow on-pitch sounds to be separated from crowd noise. Finally, the latest trends also include major sport event production using IP and SMPTE 2110 standards.
These Tech Talks, presented by four leading media researchers, will cover all these exciting developments - a sports technology fest not to be missed.
One of the biggest economic advantages in all of media technology accrues from video compression; the complex process which allows us to represent moving images in a highly efficient information-rich form. As we seek to deliver UHDTV and VR-360 video through limited channels, there is huge pressure on the world’s experts to find new tricks which will lead to yet lower transmission rates. In this fascinating session these experts will tell us about recent progress and predict remarkable future performance gains.
Part 2 is a unique panel discussion lifting the lid on serious disquiet in the world of the video compression companies:
All these clever compression tricks are patented before they are written into new standards and this is resulting in very high licence fees for implementers. Now these implementers are wondering if their best option is no longer with the traditional international standards but might lie with 'upstart' rivals. Could this herald a breakdown in the trusted standards processes? Could the problem spread to other media technologies? Does it matter?
The panel will consist of speakers from: ATEME, BBC, Divideon and Zetacast and will be moderated by Ben Keen.
AI is here to stay and in the area of production it is set to revolutionise working practice, by dispensing with many formulaic and repetitive tasks, and making more effective use of human creative skills. Nowhere is this more significant than in live broadcasting where the economic advantages of AI can allow the coverage of events which would not otherwise be cost-effective. In these Tech Talks three industry experts will describe and demonstrate the latest ideas and technologies in AI-assisted production, including one who will address the storytelling benefits for live football. Another international broadcaster will introduce the concept of smart production, where hardly anything is left to the human - even the script is generated automatically by mining information from sources such as social media.
For a thought provoking glimpse of how AI researchers see the future of production, attending this Tech Talk is a must.
Sky News applies Machine learning at scale and looks towards the future
Sky News had a vision. In February 2018 with only three months to go ahead of the Royal Wedding of Prince Harry and Meghan Markle, the 24-hour UK-based international news outlet set out to create immersive live-streamed and on-demand experiences for viewers. Human and machine minds came together after an intense 90 days of analysis, design, building, testing, and learning, resulting in the world’s first live streamed event enhanced by artificial intelligence at scale. Ultimately, more than half a million viewers from more than 200 countries saw much more than a procession of guest arrivals at St. George’s Chapel on May 19, by using the Sky News Royal Wedding: Who’s Who Live app via mobile devices and web browsers, and on-demand after the event.
Rob Koenen, President of the world VR Industry Forum will be your guide on this tour through the standards, practices, experiences and experiments which define the current state of VR-360 and AR. Rob will present an overview of VR markets and will examine the progress made in the last 2 years by the VRIF and MPEG to define common standards. Discover how VR-360 images will be represented and transmitted, how capture and production will work, and what is known about avoiding adverse effects. Three world authorities will then explain and demonstrate advances on the near-horizon which will permit enhanced immersivity and more degrees of freedom: immersive audio, point cloud capture and light-field processing. This will be the most thorough opportunity, anywhere, to update yourself on VR and AR - do not miss it!
VR-360 and associated augmented technologies have been in active development for a few years and creative directors have been busily exploring the opportunities and limitations of these exciting immersive media. Technical standards are only now being set and we can expect these to herald product launches. But research is still advancing to develop experiences which are even more life-like, and most critical are those which improve the perception of image depth and those which seek to avoid user sickness or fatigue. In this Tech Talk three industry experts will discuss their original research into these topics, explaining 3D volumetric capture and processing, room-scale capture, and a mechanism for predicting sickness-causing content using machine learning.
Join us as we explore the next generations of 360° media with 6 degrees of freedom, which are currently in the research labs and hear from the experts what processing tricks they have up their sleeves.
The talk will provide an overview and current status of 5G in terms of key features, end-to-end system architecture, standards evolution and potential deployment options. Based on the work done in 5G-Xcast project, the masterclass will discuss the use of multicast / broadcast technologies for 5G as a key enabler for supporting diverse set of verticals and disruptive use cases - including the future evolution of media and entertainment, public safety, internet-of-things. The talk with also discuss why 5G is different from previous generations in its inherent immense potential for significant value creation through massive scale access and connectivity.
A new addition to the conference programme for 2018. Over breakfast and during each lunch break we’ll be hosting a different themed Lounge Talk in the Forum Lounge with the aim of engaging audiences on a thought-provoking topic and providing an informal networking opportunity over coffee. Hosts will discuss a range of topics, from diversity and ways to build confidence to how to tap into emerging markets.