Shaping the Future Together
The IBC Conference is the unrivalled global destination where business leaders, global gamechangers and disruptors in the media, entertainment and technology come together to create the future. This is the place where you will hear the ideas that will become reality. 1,700 delegates joined 400 speakers to hear fresh inspiring ideas and enlightened debate.
As the media and entertainment industry continues to evolve, there’s no disputing that younger audiences are watching video in different ways and with new appetites. In this session, Day will share her insights into how the newly launched Viacom Digital Studios is leveraging Viacom’s iconic brands to create unique, original content for a new generation of digital-native audiences.
In the Building a tribe masterclass: How to maximise audience impact and reach, expert case studies Liz Jaynes, Senior Producer in Digital Studios, BBC Worldwide, Gina Roughan, Content Director at Zone and Simon George, Chief Revenue Officer, Brave Bison reveal how once you’ve found your audience, the best ways to keep them engaged and build a sense of tribe, loyalty and ownership.
Each generation forges new patterns in how they and their peers engage with and consume content. We have seen the seismic shift in both content format and delivery across generations X, Y and Z as their early experiences have become increasingly digitised. As a result, broadcasters and content providers have had to keep up, often through a test and learn approach. In Reaching Gen Alpha, an expert panel will discuss how to approach new content formats that will engage Generation Alpha (0-8 yr olds) who are growing up in an environment of almost unprecedented digital and technological advances, and explore how we can innovate design, format and delivery that not just keeps up with, but captivates the kids.
“You watched that, others then watched this”. True personalisation is the fine art of accurately packaging an increasingly diverse set of content types from an actionable expression of interest. In this Tech Talk, one broadcaster explains the complexity of the intelligent content tagging task under-pinning their personalisation system and the benefits they have seen, whilst another shares user feedback on a trial hybrid broadcast that pro-actively personalised their content streams.
In 2018 PyeongChang, South Korean mobile network KT trialed its 5G services allowing athletes, visitors and spectators to experience data transmission that is 10 times faster than 4G LTE, bringing an array of stunning, immersive experiences to the Olympics for the first time. KT will showcase its plans for wider rollout of commercial 5G services starting in 2019, as well the trials in PyeongChang, which included 5G-driven visual technologies;
- SyncView (real-time footage from athletes’ viewpoints);
- Interactive Time Slice (5G-dependent video streaming technology);
- 360-degree Virtual Reality;
- Omni-Point View (to follow an athlete’s performance in real time) and
- A 5G connected bus
There is no denying the impact that 4G mobile services has had, and continues to have, on the TMT sector and its consumers. They paved the way for huge global consumption of mobile video and helped expand demand for media and entertainment of every genre. So, what will 5G bring next? Technology supremacy, greater bandwidth and network capacity plus extraordinary new capabilities such as the ‘Internet of Things’ are heralded among the many advances expected. How are the telcos gearing up to take advantage of these opportunities in the context of media & entertainment and what challenges do they expect? What forms of new disruption might we see? This session brings together key players in the value chain, to explore:
- The industry landscape; convergence, consolidation and partnerships in broadcast, tech and telecoms.
- The 4G to 5G Roadmap. What more to come from 4G and where are operators in terms of plans to launch and roll out new 5G services following standardisation? What will we see change over the next decade?
- Service differentiation & digital transformation; How will mobile networks adapt and evolve to create value and enhance relevance for consumers?
- Market & consumer trends: multi-play choices, analytics, OTT disruption and impact in future.
- Disruptive commercial plays and new technology innovation for 5G enabled content: AR, VR, HDR, 4K, Voice Recognition, AI and personalisation
- The paradigm shift to come in sports rights and broadcasting and the role of mobile players in the value chain.
- The impact of 5G on traditional broadcast operations including remote production, editing, cloud storage and archive.
I’m expecting to be able to see the “Moon on a stick” fully augmented and delivered instantly in low latency VR navigable 360º UHD - whilst on the train. Our Tech Talk experts discuss how close we are to delivering on that promise, the impact on the phone in our pocket as well as the more prosaic question, will it actually work indoors.
Explore VEON’s digital journey as it built it’s OTT service for its 240 million mobile customers. Is it possible for a telco to be innovative and disruptive?
The elasticity and near infinite capacity of cloud computing has been embraced by our industry, steadily replacing bespoke hardware, with instances of software. Up until now, managing that cloud has been a complex and skilled task. “Serverless” cloud, a service evolution that includes that underlying infrastructure management, promises to make cloud based TV service delivery even more accessible and affordable. In this Tech Talk you will learn from service providers both operating cloud based TV delivery systems as well as the revolution that “serverless” cloud computing could bring.
The news media landscape has seen traditional media challenged by incumbent agencies, content providers to new wave media outlets and social platforms. Join a panel of experts as they relay how they have embraced a constantly changing news media market, from content creation that appeals across diverse audiences, to platform and technical innovation, to scalable models and monetization in a fragmenting market place.
The session examines the evolving market environment for Smart TV and its stakeholders such as Telcos, ISPs, and OTT service providers. It analyses typical business models within the industry, and provides insights for future value propositions of Smart TV and other stakeholders given the changing consumer behavior and new technology.
A new addition to the conference programme for 2018. Over breakfast and during each lunch break we’ll be hosting a different themed Lounge Talk in the Forum Lounge with the aim of engaging audiences on a thought-provoking topic and providing an informal networking opportunity over coffee. Hosts will discuss a range of topics, from diversity and ways to build confidence to how to tap into emerging markets.