Shaping the Future Together
The IBC Conference is the unrivalled global destination where business leaders, global gamechangers and disruptors in the media, entertainment and technology come together to create the future. This is the place where you will hear the ideas that will become reality. Join over 1,700 delegates and 400 speakers to hear fresh inspiring ideas and enlightened debate.
Finally the power of online video, cutting-edge hardware and innovative software have aligned to give audiences a seamless, interactive and immersive entertainment experience. Join Neal Mohan, YouTube's Chief Product Officer, as he discusses the next era of television and the ways that tech can help broadcasters reach more people in new ways.
The appetite for premium content has never been higher and across so many platforms, both online and on TV. As choice grows, audiences are becoming more demanding and more discerning about what they watch and where they watch it, be it on TV, YouTube, one of the social media platforms Facebook or Snapchat or perhaps they are paying directly for Netflix or picking their own channels from Amazon Channels. With all these platforms vying for content, it’s boom time for talent - both on-screen and behind the screen- but these are also challenging times for traditional business models. Wonderwood Studio is a new player on the scene headed by a seasoned media executive who has run both a major broadcaster, pay TV companies and worked in the creative and commercial side of advertising. This keynote session will explore both the new content consumption landscape, the threat and opportunities of the big tech players and what are the best creative commissioning and funding strategies going forward.
With the UK's exit from the EU just six months away the impact on the British broadcasting industry is potentially severe and unpredictable. Restrictions on free movement threatens the flow of top creative talent. London's position as the capital of TV playout is under pressure. Technology vendors face import and export uncertainties. Executives from across the UK industry share their fears and explain what they're doing to stay in business.
Today's audiences, young and old, are changing the way they consume media & entertainment at lightning speed. Although generations may engage in some of the same on or offline channels, they don't engage in the same ways nor for the same reasons. Touchpoints to reach these audiences are mushrooming, becoming ever more difficult to navigate, with discovery, ad blocking, new voice and gesture technologies all providing new challenges. Maria Garrido will reveal how to navigate these changes and discuss ways of connecting with audiences to harness their power and keep people engaged for the long term.
Growing, Engaging & Monetizing audiences are Media Industry’s core priorities. This session will cover trends in the Media Industry and share best practices on how global Media & Entertainment companies can grow and engage audiences across digital channels.
Richard Halton, CEO, YouView and an expert panel including Sarah Rose, Director of Consumer Insight, Channel 4, Adam Thibault, GM of TV Nuance and Fabrice Rousseau, General Manager, Alexa Skills EU, Amazon explore how voice is transforming the content experience.
In the Power of the Podcast, an expert panel including Lisa Tobin, Executive Producer of Audio, The New York Times, Eduardo Martinez, Director of Technology, Stream Guys and Sheena Peirse, Editorial Director, Online, ITV will reveal how to reach new and niche audiences through audio, exploring the latest business models and monetisation opportunities.
With a seemingly infinite mountain of content choice facing consumers, this Tech Talk shares insight into evolving consumer consumption behaviour and how it will impact interactivity and viewer engagement, as well as how AI is being used to assist the navigation to and delivery of the right content, all whilst complying with GDPR.
In this Headliner, Maria will outline Netflix’s strategy for growth, including how the streaming pioneer is partnering with Pay TV and telco partners to reach and engage new audiences, while also innovating the service itself to ensure it offers the best possible experience to consumers.
Delegates will get exclusive insight into the latest trends and data showing how leading media companies invest and innovate to harness the power of disruption.
Within an increasingly complex and fragmented content marketplace, will we see the emergence of new aggregator platforms? And can and linear channel brands survive and prosper in the on-demand future? A panel of influential industry leaders discuss if traditional broadcasters should collaborate to fight back against the challenge of global tech giants and whether virtual pay TV platforms compete or complement traditional multi-play operators.
Can the market support the explosion of new over-the-top subscription video-on-demand services being rolled out? How can smaller players survive in the face of competition from global players like Netflix, Amazon, Facebook and Google? A panel of leading OTT players reveal how important is it to differentiate with exclusive content rights and discuss the key technical challenges that need to be overcome to sustain a viable service.
Communities formed in social networks can be very valuable to broadcasters both as marketing channels and as destinations in their own right, regardless of who creates and nurtures those communities. We look at how the success of such marketing or content consumption can be measured, how broadcasters can start to understand the lifetime value of a customer or audience member and find the right balance of marketing compared to content.
The way our industry works is going through a fundamental change. Media technology users are moving to a creator-to-consumer Content Supply Chain operating model to achieve greater efficiencies and agility to meet rapidly changing viewing habits.
IABM is putting three media companies and three technology suppliers on stage together to debate how the content supply chain is changing the way we do business. How can all sides of the industry best collaborate to ensure success for everyone - broadcast and media companies, technology suppliers and service providers? How do businesses need to change the way they work to enable the industry to continue to move forward in future?
This must-attend session will also include a State of the Industry update and a real-life case study of how the new content supply chain paradigm is being realised practically.
Book now to ensure your place – entry is free.
One of the key challenges for the broadcast industry of tomorrow is the wireless spectrum allocated to broadcast TV itself. This crucial resource is not only essential to the broadcasting industry itself, but also to the entire consumer services ecosystem. The challenge is that regulatory bodies, the EU and FCC etc have ‘required’ broadcasters to release unused spectrum for wireless broadband and key telecom applications. Furthermore, some of the new telecom applications are tools aimed at linear and non-linear broadcast. For broadcasters this is not a black or white issue, and, in many cases, Broadcasters argue that digital, over-the-air broadcasters are far more efficient at delivering certain types of video to many viewers. Which is the most efficient tool for this application? This is the question that this session strives to address.