Shaping the Future Together
The IBC Conference is the unrivalled global destination where business leaders, global gamechangers and disruptors in the media, entertainment and technology come together to create the future. This is the place where you will hear the ideas that will become reality. 1,700 delegates joined 400 speakers to hear fresh inspiring ideas and enlightened debate.
The hype about blockchain’s impact on Media & Entertainment often overlooks the critical crypto-community values that are driving each company’s discovery, investment and potential adoption: Transparency; Decentralization; Disintermediation and Democratization. While cryptocurrencies are currently seen as more publicity than purpose, the underlying blockchain technology has the essential elements to make a significant impact on how we create, manage and/or distribute entertainment content in the future. Artists and creators are looking at new ways to partner with content companies to address their goals of creative independence, IP ownership and financial transparency. This Keynote presentation looks at how tokens can be used to manage rights/revenue automatically using smart contracts and explores the tools and systems required to support creatives in this emerging, dynamic and empowering ecosystem.
Finally the power of online video, cutting-edge hardware and innovative software have aligned to give audiences a seamless, interactive and immersive entertainment experience. Join Neal Mohan, YouTube's Chief Product Officer, as he discusses the next era of television and the ways that tech can help broadcasters reach more people in new ways.
Now is the time to focus on the possibilities. There is plenty of evidence pointing towards the business benefits of greater diversity; from creative output, to ensuring a company’s relevance to its customers. Join Kate Russell and Ade Rawcliffe, head of diversity for ITV Commissioning, discussing the next level of innovation for the media industry and how driving inclusivity through your organisation can create a competitive advantage.
The appetite for premium content has never been higher and across so many platforms, both online and on TV. As choice grows, audiences are becoming more demanding and more discerning about what they watch and where they watch it, be it on TV, YouTube, one of the social media platforms Facebook or Snapchat or perhaps they are paying directly for Netflix or picking their own channels from Amazon Channels. With all these platforms vying for content, it’s boom time for talent - both on-screen and behind the screen- but these are also challenging times for traditional business models. Wonderwood Studio is a new player on the scene headed by a seasoned media executive who has run both a major broadcaster, pay TV companies and worked in the creative and commercial side of advertising. This keynote session will explore both the new content consumption landscape, the threat and opportunities of the big tech players and what are the best creative commissioning and funding strategies going forward.
With the UK's exit from the EU just six months away the impact on the British broadcasting industry is potentially severe and unpredictable. Restrictions on free movement threatens the flow of top creative talent. London's position as the capital of TV playout is under pressure. Technology vendors face import and export uncertainties. Executives from across the UK industry share their fears and explain what they're doing to stay in business.
Join us from 7:45am for networking breakfast and coffee
Today's audiences, young and old, are changing the way they consume media & entertainment at lightning speed. Although generations may engage in some of the same on or offline channels, they don't engage in the same ways nor for the same reasons. Touchpoints to reach these audiences are mushrooming, becoming ever more difficult to navigate, with discovery, ad blocking, new voice and gesture technologies all providing new challenges. Maria Garrido will reveal how to navigate these changes and discuss ways of connecting with audiences to harness their power and keep people engaged for the long term.
Growing, engaging & monetizing audiences are the media industry’s core priorities. This session will cover trends in the media industry and share best practices on how global media & entertainment companies can grow and engage audiences across digital channels.
Richard Halton, CEO, YouView and an expert panel including Sarah Rose, Director of Consumer Insight, Channel 4, Adam Thibault, GM of TV Nuance and Fabrice Rousseau, General Manager, Alexa Skills EU, Amazon explore how voice is transforming the content experience.
In the Power of the Podcast, we reveal why podcasting is one of the fastest growing ways to reach young and desirable niche audiences, how to effectively create powerful audio and leverage technology to monetise it, with a panel including Eduardo Martinez, Director of Technology, Stream Guys and Sheena Peirse, Editorial Director, Online, ITV.
With a seemingly infinite mountain of content choice facing consumers, this Tech Talk shares insight into evolving consumer consumption behaviour and how it will impact interactivity and viewer engagement, as well as how AI is being used to assist the navigation to and delivery of the right content, all whilst complying with GDPR.
In this Headliner, Maria will outline Netflix’s strategy for growth, including how the streaming pioneer is partnering with Pay TV and telco partners to reach and engage new audiences, while also innovating the service itself to ensure it offers the best possible experience to consumers.
CEOs are becoming more proactive in tackling the disruptive forces that are changing their industry. But many still struggle to pivot their organizations to new opportunities decisively or sustainably. Some companies remain overly focused on their core business such that they are unable to pursue new opportunities. Others neglect their core business in a dash to the New, leaving them on thin ice or short of the investment capacity they need. Finding the right balance between these extremes takes more than skill. It takes courage.
Based on recent original research, we will explore some of preconditions that can make a difference in what promises to be a lively discussion with a CEO that has been at the forefront of some of the most successful innovation in Television.
- Stabilizing the core versus growing new business activities. Where do priorities reside for incumbents?
- The key activities you must get right to unlock innovation.
- Scaling innovation, the role of ecosystem collaboration in the video value chain
Within an increasingly complex and fragmented content marketplace, will we see the emergence of new aggregator platforms? And can any linear channel brands survive and prosper in the on-demand future? A panel of influential industry leaders discuss if traditional broadcasters should collaborate to fight back against the challenge of global tech giants and whether virtual pay TV platforms compete or complement traditional multi-play operators.
Can the market support the explosion of new over-the-top subscription video-on-demand services being rolled out? How can smaller players survive in the face of competition from global players like Netflix, Amazon, Facebook and Google? A panel of leading OTT players reveal how important is it to differentiate with exclusive content rights and discuss the key technical challenges that need to be overcome to sustain a viable service.
Communities formed in social networks can be very valuable to broadcasters both as marketing channels and as destinations in their own right, regardless of who creates and nurtures those communities. We look at how the success of such marketing or content consumption can be measured, how broadcasters can start to understand the lifetime value of a customer or audience member and find the right balance of marketing compared to content.
Join chair Faz Aftab, who as online commercial director at ITV is one of the UK's leading Video on Demand streaming experts and an expert panel, including Riad Mannan, IET events portfolio development manager, who has led on the IET’s gender conference for the past two years, Ade Rawcliffe, head of diversity, ITV who is responsible for delivering ITV’s on-going commitment to reflecting the diversity of modern Britain at the heart of mainstream television, and Soumya Sriraman, North America president, BritBox as they discuss practical ways to kick gender imbalance into touch.
Join us for networking drinks afterwards to carry on the discussion.