Shaping the Future Together
The IBC Conference is the unrivalled global destination where business leaders, global gamechangers and disruptors in the media, entertainment and technology come together to create the future. This is the place where you will hear the ideas that will become reality. 1,700 delegates joined 400 speakers to hear fresh inspiring ideas and enlightened debate.
With the demand for stand-out content continuing to rise, the competition for IP and talent has never been more fierce. In an industry that is powered by hits, traditional and Public Service broadcasters both compete and partner with global players like Netflix and Amazon to reach audiences and deliver on their expectations. BBC Studios CEO Tim Davie will discuss how the BBC is re-focusing its commercial production and distribution business to create the best content and experiences for consumers both in the UK and internationally, through co-owned platforms as well as with third-party platforms.
As a global leader in real-life entertainment, Discovery has big ambitions to build on its strength of being a differentiated kind of media company with content that serves loyal and passionate fan groups around the world. The recent Scripps acquisition along with an inaugural Olympic Games delivered for the first time across Europe to all of Europe and a 12-year international multi-platform rights deal for the PGA Tour made for a busy first half of the year for the ‘New Discovery’, underlying its strategy to nourish fans across all screens and services. This session will address how this momentum is continuing in numerous guises across all of Discovery’s worldwide markets.
AI researcher, Director of the Project on AI & Neuroscience in Media At the Entertainment Technology Center at USC, and Founder and CEO of startup Corto AI, Yves Bergquist will reveal how he's using AI to uncover the cognitive relationship between audiences and media content.
If content is king, Endemol Shine's Chief Creative Officer Peter Salmon is kingmaker. We gather key insights into one of the world’s biggest production operations to learn about creating compelling content for the global audience and how to engage a digital-native audience. Understand the power of brands in an OTT and social world and discover how technology is transforming the fortunes of the content production business.
Stockholm-based international media powerhouse MTG is betting on hyper-growth as a pure-play digital entertainment business. It's focusing on digital platforms, esports and online gaming to tap the biggest disrupters to the TV industry, Millennials and Gen Zs. Global Gamechanger Jette Nygaard-Andersen reveals how an established media company can reinvent itself, capture growth opportunities and generate sustainable value.
Digital advertising, branded content and programmatic have transformed the media landscape and piled pressure on broadcasters to prove the value of traditional TV ads while innovating new products. Agencies like global giant WPP are also responding to this changing market and the future of creative, and media buying. WPP's first Chief Transformation Officer Lindsay Pattison talks about the future of advertising and how she's helping transform the industry.
Reaching new younger audiences needs a game-changing approach to content and advertising. Brave Bison is connecting brands, creators, influencers and social media to reach the smartphone generation with social video. Al Jazeera is breaking through the limitations of two-dimensional TV to create immersive content, pushing the boundaries of news coverage and putting a new generation of socially-conscious digital-native viewers in the middle of the story.
Mainstream news providers have taken a battering, with clickbait, fake news and bias all competing for attention in social media news feeds. They’re fighting back hard to rebuild trust and engage audiences with compelling content. We go behind the scenes of EURONEWS/NBC's radical relaunch to recapture audiences by being authentic and raw. Listen to why LADbible is leading the way with content for 18 to 34 year olds , the technology driving Al Jazeera, and the role of digital-native news providers.
A new addition to the conference programme for 2018. Over breakfast and during each lunch break we’ll be hosting a different themed Lounge Talk in the Forum Lounge with the aim of engaging audiences on a thought-provoking topic and providing an informal networking opportunity over coffee. Hosts will discuss a range of topics, from diversity and ways to build confidence to how to tap into emerging markets.
Join us for the IBC Conference Opening Drinks, kicking off the five-day conference. Network with our global speakers and delegates over drinks and snacks, including those invited to our exclusive Executive Forums.
Delegates will receive an address from the IBC Conference Chairmain and a special welcome from our sponsor Ruptly as the video agency marks its five-year anniversary.