UHD from Lens to Screen: Who is calling the shots?
What role will UHD play in the medium to long term? Broadcasters are not embracing it in the same way that HD took off and became commonplace. There is no doubt that increased resolution and other improved image parameters make for a compelling picture but are we on the road of diminishing returns?
A panel of experts that are part of the supply chain from lens to screen - streaming platforms, broadcasters, technology providers, post production facilities, camera/production and consumer analysts - will debate key topics.
Who is driving the changes for UHD? Who is embracing it? Who is paying for it? What are the challenges for the supply chain and does it have a point of difference?