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Direct to Consumer: The next generation TV channel may not be broadcast

PLATFORM FUTURES
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14 Sep 2017
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Hayu launched as a multiscreen app in 2016. How has it performed in 18 months? What learnings will NBCU apply to other channels? Is this the model for TV from now on? 
Chairperson
Bill Scott, Chief Operating & Commercial Officer - Easel TV
Speakers
Hendrik McDermott, SVP - Branded on Demand (SVOD) - NBCUniversal International
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    Jochen Albrecht
    CTO - Albrecht Electronic
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    Erik Huggers
    CEO, Vevo
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    Anoushka Farouk
    Marketing Manager - TSL
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    Director of Marketing - Primestream
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    Gina Canzano
    Technical Support Engineer - BW Broadcast

 

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