Direct to Consumer: Reaching the next generation audience through social platforms
14 Sep 2017
Little Dot Studios was founded to help content producers and broadcasters reach new audiences through YouTube and other social platforms. Four years later, the company generates 3bn views a month to television content on YouTube alone. Andy Taylor, CEO and co-founder will talk about the challenges of growing audiences on social platforms, how the YouTube and Facebook algorithms differ, the advent of the skinny bundle and how Little Dot is using social platforms to build new brands and an online audience for its clients. Is YouTube still the destination or is it now time for a YouTurn? How can media companies use YouTube and Facebook audiences to drive audiences to new platforms and OTT apps?