The Game of Sponsorship. Session sponsored by SAP
Global sponsorship budgets in 2016 reached US$60B, with media agencies generating over 30,000 hours of broadcasted sports video content. Sponsorship investment is now critical for many brands, so how can this spend be optimised? This session looks at where we are now: how we can accurately measure the exposure of sponsored brand assets seen on TV using AI and Computer Vision.
The founder of SAP’s Innovation Center CoE of Computer Vision will discuss how big brands, media agencies and rights holders are using the latest video analytics technology to analyse brand exposure in video and images and to work out the real value of sponsorship campaigns.
The founder of SAP's Innovation Center IL Mike Kemelmakher will be on stage with SVG Editorial Director Ken Kerschbaumer.