Border Crossings: How alternative thinking is taking sports into new formats, sponsorships, audiences and countries
PLATFORM FUTURES - SPORT
17 Sep 2017
Despite their appeal to tradition, the pace at which some sporting events unfold challenge the patience of even the most die-hard fan. It's rare that anyone has time to watch a 5-day test match or the attention to follow an entire baseball game. Enter alternative sports - the exciting, quick and entertaining cousins to traditional competitions. Whether it's Twenty20 Cricket, Rugby 7s, X-Games, MMA or the like, all of these have captured the hearts of fans and the cash of sponsors. We will talk to the people behind the creation of these sports, the broadcasters cashing in on them and the sponsors getting behind them in a big way.