Border Crossings: How alternative thinking is taking sports into new formats, sponsorships, audiences and countries

Map Pointer Icon Forum
17 Sep 2017
Despite their appeal to tradition, the pace at which some sporting events unfold challenge the patience of even the most die-hard fan. It's rare that anyone has time to watch a 5-day test match or the attention to follow an entire baseball game. Enter alternative sports - the exciting, quick and entertaining cousins to traditional competitions. Whether it's Twenty20 Cricket, Rugby 7s, X-Games, MMA or the like, all of these have captured the hearts of fans and the cash of sponsors. We will talk to the people behind the creation of these sports, the broadcasters cashing in on them and the sponsors getting behind them in a big way.
Ross Biddiscombe, Journalist, Author & Presenter - RB Associates
Hussain Naqi, SVP, International Development - Jacksonville Jaguars
Loren Mack, Vice President, PR & Communications - One Championship
  • IBC is the only exhibition we attend. It’s very important for those in the broadcasting industry.
    Jochen Albrecht
    CTO - Albrecht Electronic
  • IBC represents an important annual industry dialogue where the worlds of technology and media intersect.
    Erik Huggers
    CEO, Vevo
  • IBC is the exhibition that gives us the most exposure in the broadcasting industry. The exhibition is a really special show and is close to everyone’s hearts. It gets better every year and has got a great vibe.
    Anoushka Farouk
    Marketing Manager - TSL
  • IBC is not about quantity it’s about quality. Conversations we have are enlightening in every sense. Everyone is here to do business.
    Robert Lisman
    Director of Marketing - Primestream
  • The greatest thing about IBC is that it provides the facilities to network with industry professionals whilst getting great knowledge on new technology.
    Gina Canzano
    Technical Support Engineer - BW Broadcast


IBC Technical Supporters

IBC would like to thank our Technical Supporters: