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Mad Men in the Digital Age: New directions in TV advertising

AUDIENCES AND ADVERTISING
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16 Sep 2017
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What are the latest and most exciting new developments in TV advertising - addressable, cross-platform, data-driven, dynamic and real-time?

Meet the pioneering companies transforming the TV ad market and see first-hand the latest, greatest new services.

Chairperson
Jon Watts, Managing Partner - MTM
Speakers
Allen Klosowski, VP, Advanced Solutions Group - SpotX
Ashwin Navin, CEO - Samba TV
John Paul, Managing Director, Advanced Advertising & Data - Liberty Global
Jon Block, EMEA VP of Product and Platform - Videology
Les Carter, VP & Chief Architect - Cadent Technology (Formerly BlackArrow, Inc)
  • IBC is the only exhibition we attend. It’s very important for those in the broadcasting industry.
    Jochen Albrecht
    CTO - Albrecht Electronic
  • IBC represents an important annual industry dialogue where the worlds of technology and media intersect.
    Erik Huggers
    CEO, Vevo
  • IBC is the exhibition that gives us the most exposure in the broadcasting industry. The exhibition is a really special show and is close to everyone’s hearts. It gets better every year and has got a great vibe.
    Anoushka Farouk
    Marketing Manager - TSL
  • IBC is not about quantity it’s about quality. Conversations we have are enlightening in every sense. Everyone is here to do business.
    Robert Lisman
    Director of Marketing - Primestream
  • The greatest thing about IBC is that it provides the facilities to network with industry professionals whilst getting great knowledge on new technology.
    Gina Canzano
    Technical Support Engineer - BW Broadcast

 

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