In Conversation with... Bots: Messaging and voice platforms as the next battleground for consumers
Voice and text bots drive excitement despite many challenges and limitations at this stage. Text messaging offers potential in e-commerce, audience engagement, content discovery and promotion, delivering enhanced entertainment experiences to name the few. Voice Control and Home robotics are predicted to have huge implications on broadcasters from user interface to channel branding.
The Big Bot Battle has begun but there are still many challenges around the functionality, adoption, monetisation, UX, payment integration. Panellists will share their experiences and debate emerging opportunities, challenges and winning applications for the media industry.
- Myth busters – everything you need to know about bots
What are bots anyway? What are they not? What problems can they solve? Are they useful for business? Do people even want to chat to bots? How can companies and audiences benefit from bots?
- Don’t be afraid - Bots won’t harm us
The music industry went through digital transformation years before TV and cinema industries and continues to innovate within the entertainment space. So why does this new company, focused on creating opportunities for artists, wants to go back to basics and be analogue in a digital world? TurnUpMusic used Tencent’s chat platform WeChat to build the minimum viable product with super low risk. Learn about a simple journey to content discovery, promotion and audience participation powered by bots.
Latest case studies about the innovative use of bots in news and entertainment.
The session will conclude with an in-depth discussion and Q&A.