Future User Experience: Industry insight

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15 Sep 2017

The power of brands is now omnipresent, on every platform, even more powerful than the content itself. But to ensure continued affection across audiences, the experience of the user is paramount. Our panel will look at the nuances of the users' interaction with content and with the brands we build and love. What are the different approaches to the technology used? Is there a better way to improve the current process of content discovery? Can you deliver brand experience in low-bandwidth countries?

We delve into the evolving world of User Experience with panellists that include leaders in the field of UX design and next generation experiences for brands.

Oisin Lunny, Chief Evangelist - OpenMarket
Debbie James, Head of Product - Channel 5
Fabian Birgfeld, CEO & Co-Founder - W12 Studios
Ida Olsen, Senior Creative
  • IBC is the only exhibition we attend. It’s very important for those in the broadcasting industry.
    Jochen Albrecht
    CTO - Albrecht Electronic
  • IBC represents an important annual industry dialogue where the worlds of technology and media intersect.
    Erik Huggers
    CEO, Vevo
  • IBC is the exhibition that gives us the most exposure in the broadcasting industry. The exhibition is a really special show and is close to everyone’s hearts. It gets better every year and has got a great vibe.
    Anoushka Farouk
    Marketing Manager - TSL
  • IBC is not about quantity it’s about quality. Conversations we have are enlightening in every sense. Everyone is here to do business.
    Robert Lisman
    Director of Marketing - Primestream
  • The greatest thing about IBC is that it provides the facilities to network with industry professionals whilst getting great knowledge on new technology.
    Gina Canzano
    Technical Support Engineer - BW Broadcast


IBC Technical Supporters

IBC would like to thank our Technical Supporters: