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Engagement Beats Reach Any Day and Twice on (Any Given) Sunday

PLATFORM FUTURES - SPORT
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17 Sep 2017

Engagement has supplanted reach as the ultimate measure of brand and campaign value (or has it?). Sports, leagues, teams and platforms want to create compelling opportunities for fans, both serious and casual, to interact as often as possible, on game day and otherwise.

Our panel of experts will discuss how to craft these opportunities, how to promote them and how to monetise them.

Chairperson
Lewis Wiltshire, Consulting Partner - Seven League
Speakers
Alicia Klein, Director of Platforms and Distribution - IAAF
Ben Cronin, Global Lead of Network Client Solutions - Publicis Media Sports & Entertainment
Drew Barrand, Marketing Director - EFL
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    Jochen Albrecht
    CTO - Albrecht Electronic
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    Erik Huggers
    CEO, Vevo
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    Anoushka Farouk
    Marketing Manager - TSL
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    Robert Lisman
    Director of Marketing - Primestream
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    Gina Canzano
    Technical Support Engineer - BW Broadcast

 

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