Engagement Beats Reach Any Day and Twice on (Any Given) Sunday

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17 Sep 2017

Engagement has supplanted reach as the ultimate measure of brand and campaign value (or has it?). Sports, leagues, teams and platforms want to create compelling opportunities for fans, both serious and casual, to interact as often as possible, on game day and otherwise.

Our panel of experts will discuss how to craft these opportunities, how to promote them and how to monetise them.

Lewis Wiltshire, Consulting Partner - Seven League
Alicia Klein, Director of Platforms and Distribution - IAAF
Ben Cronin, Global Lead of Network Client Solutions - Publicis Media Sports & Entertainment
Drew Barrand, Marketing Director - EFL
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    CTO - Albrecht Electronic
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    Erik Huggers
    CEO, Vevo
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    Marketing Manager - TSL
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    Director of Marketing - Primestream
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    Gina Canzano
    Technical Support Engineer - BW Broadcast


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