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Data Killed the Media Planner

BUSINESS TRANSFORMATION
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15 Sep 2017

Data allows for far better targeting of ads and personalisation of content than traditional media planning. Some say it is only a matter of time until “data kills the media planner.”

Yet, the world of data is fraught with issues such as a lack of standards including missing measurement and brand safety standards, even fraud. The constantly changing ecosystem is difficult to navigate due to rapid technological change and a wide variety of players with different business models. The so-called “Walled Gardens” promise a trusted environment but this comes with a loss of control.

How will this all play out exactly and which players will benefit from the transformation to a world of data? In this panel broadcast and agency executives, a senior consultant as well as technology leaders will discuss technological and business model changes and the way content is discovered and ads are bought and sold.

Chairperson
Niko Waesche, Head of Customer & Audience Activation - GfK
Speakers
Chris Hogg, Managing Director, EMEA - Lotame
Christian Sauer, Founder & Member of the Board - Webtrekk
Jens Mittnacht, CEO Advertising Platform Solutions - ProSiebenSat.1 Media
Michel van der Voort, Managing Director - Screenforce
Mostyn Goodwin, Partner - OC&C Strategy Consultants
René Lamsfuss, Analytics & Insights Practice Lead for DACH - Publicis Media
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    Jochen Albrecht
    CTO - Albrecht Electronic
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    Erik Huggers
    CEO, Vevo
  • IBC is the exhibition that gives us the most exposure in the broadcasting industry. The exhibition is a really special show and is close to everyone’s hearts. It gets better every year and has got a great vibe.
    Anoushka Farouk
    Marketing Manager - TSL
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    Robert Lisman
    Director of Marketing - Primestream
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    Gina Canzano
    Technical Support Engineer - BW Broadcast

 

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