Beyond Live: New tech pushing the boundaries
Every year there are plenty of sporting events that are distributed globally to different cultures, different time zones, and different devices. The challenges facing those events are daunting as the content creation teams need to make sure they meet the needs of a wide range of viewers and fans. Next generation TV formats like UHD, HDR, and Dolby Atmos all are designed to give sports fans an experience at home that beats a seat in the stands.
How can your production make sure it meets the needs of fans at home and around the globe? What are some of the ways fans around the world engage with sports content differently? And how can creating a global brand help create new revenue streams home and abroad?