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Using the Psychology of Presence to Engage Users of Media Technologies

ADVANCES IN TECHNOLOGY
Map Pointer Icon Emerald
15 Sep 2017

Presence is a psychological state in which we overlook the role of technology in our experience –for example we feel like we’re ‘there’ in a virtual environment, that we’re together with the people in a video conference, or that virtual assistants and robots aren’t just machines but independent social actors. This talk will use examples to provide a primer on presence: what we know (and need to know) about it, how it’s being applied in diverse settings, what technology designers can do to create it, and how it can lead to greater consumer attention, enjoyment, learning, persuasion and more.

Join us for what will be a truly fascinating session!

Chairperson
Nick Lodge, Media Technology Consultant - Lodgical Media
Speakers
Matthew Lombard, Associate Professor, Media Studies & Production - Temple University
  • IBC is the only exhibition we attend. It’s very important for those in the broadcasting industry.
    Jochen Albrecht
    CTO - Albrecht Electronic
  • IBC represents an important annual industry dialogue where the worlds of technology and media intersect.
    Erik Huggers
    CEO, Vevo
  • IBC is the exhibition that gives us the most exposure in the broadcasting industry. The exhibition is a really special show and is close to everyone’s hearts. It gets better every year and has got a great vibe.
    Anoushka Farouk
    Marketing Manager - TSL
  • IBC is not about quantity it’s about quality. Conversations we have are enlightening in every sense. Everyone is here to do business.
    Robert Lisman
    Director of Marketing - Primestream
  • The greatest thing about IBC is that it provides the facilities to network with industry professionals whilst getting great knowledge on new technology.
    Gina Canzano
    Technical Support Engineer - BW Broadcast

 

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