Using the Psychology of Presence to Engage Users of Media Technologies

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15 Sep 2017

Presence is a psychological state in which we overlook the role of technology in our experience –for example we feel like we’re ‘there’ in a virtual environment, that we’re together with the people in a video conference, or that virtual assistants and robots aren’t just machines but independent social actors. This talk will use examples to provide a primer on presence: what we know (and need to know) about it, how it’s being applied in diverse settings, what technology designers can do to create it, and how it can lead to greater consumer attention, enjoyment, learning, persuasion and more.

Join us for what will be a truly fascinating session!

Nick Lodge, Media Technology Consultant - Lodgical Media
Matthew Lombard, Associate Professor, Media Studies & Production - Temple University
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