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The world's most influential media, entertainment & technology show

13 - 17 September 2019 
RAI Amsterdam 

 

 

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Understanding the consumption habits of Gen Z

Understanding the consumption habits of Gen Z

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Understanding the consumption habits of Gen Z

16 Sep 2019
The Forum
Consume: Engaging Consumer Experiences

The way that digital natives consume content is different from preference of platform, the integrated nature of devices and a greater emphasis on experience. This panel will give some insights into how you can capture a younger audience and what we know about gen z and gen alpha.

Chairperson
Alana Foster, Staff Writer - IBC365
Speakers
Martin Ashplant, Chief Digital Officer - Beano Studios
Andy Fidler, Co-founder & Partner - The Hook Group
Arron Shepherd, Co-founder - The Goat Agency
Laura Gibson, Head of Social - Chiel UK