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The world's most influential media, entertainment & technology show

11 - 15 September 2020
RAI Amsterdam 

Ultra HD Forum IBC Masterclass 2019 - Part 2

Ultra HD Forum IBC Masterclass 2019 - Part 2

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Ultra HD Forum IBC Masterclass 2019 - Part 2

14 Sep 2019
Emerald
Owners & Associations

11:15  STATE OF THE UHD MARKET

An analysis of Ultra HD capabilities in the current worldwide consumer TV market.

  •         Maria Rua Aguete, IHS Markit


11:35  ULTRA HD ENCODING WORKSHOP

An analysis of video encoding techniques for UHD, including impacts of various spatial and temporal resolutions on bit rates and perceived quality, and the increasing importance of efficiency. Emergence of Content Aware Encoding (CAE), 8K resolution and the latest up-conversion technologies will be considered.

  • Skip Pizzi, NAB, Moderator
  • Guillaume Arthuis, BBright
  • Mark Donnigan, Beamr
  • Thierry Fautier, Harmonic
  • Madeleine Noland, ATSC
  • Mickael Raulet, Ateme
  • Yuriy Reznik, Brightcove
     

12:15   Close

Chairperson
Skip Pizzi, Vice President, Technology Education and Outreach - National Association of Broadcasters
Speakers
Mickaël Raulet - ATEME
Guillaume Arthuis , CEO - BBright
Yuriy Reznik , Technology Fellow - Brightcove
Mark Donnigan , Vice President, Marketing - Beamr
Thierry Fautier, VP Video Strategy - Harmonic Inc.
Maria Rua Aguete, Technology Fellow and Executive Director,– Media, Service Providers & Platforms - IHS Markit