Tech Talk: Know your audience
15 Sep 2019
Monetise: Scaling Audiences and Revenues
Advertising is a financial pillar of the media industry; and personalised targeted advertising is the jewel in the crown. Increasingly dominated by a handful of large companies, capturing and managing personalised data continues to present challenges. In this Tech Talk you will hear from a platform operator on how subtle nuances in content type can map to actionably different viewer behaviours, learn about a new cross platform standard for quantitative audience measurement, as well as how to secure both privacy and your data when working with others on a distributed, collaborative recommendation system.