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The world's most influential media, entertainment & technology show

RAI Amsterdam  |  13 – 17 SEPTEMBER 2019

See it differently

IABM: Seeing clearly in the cloud – strategies for business transformation

IABM: Seeing clearly in the cloud – strategies for business transformation

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IABM: Seeing clearly in the cloud – strategies for business transformation

13 Sep 2019
The Forum
Owners & Associations
The broadcast and media industry is at the tipping point of its transformation to an on-demand, data-driven world with the cloud at its heart. It’s disrupting every level of our industry – people, technology and business practices.

The journey to the cloud can be complex and full of obstacles, requiring media companies and tech vendors to transform together to address a whole new range of business and technology challenges, from the move to consumption-based models to the adoption of multi-cloud (including on-prem) workflows and machine learning.

Powered by IABM’s data-driven insights on the business of media technology, this session will explore the challenges and opportunities of transformation to a cloud media ecosystem through a lively debate between proponents of cloud everywhere and those yet to be convinced.