On-air and online: leveraging live broadcast content through workflow integration
From seamless playout to immediate social media publishing, tightly integrated workflows are key to delivering compelling live viewing experiences across all platforms and screens. This presentation will explain and demonstrate how linear broadcast can go hand-in-hand with the latest OTT technology to leverage live content in the ever-more competitive media landscape by helping you: - turn social media, online services and mobile apps into complementary platforms, - drive audience tune-in by immediate sharing of action highlights online; - extend the lifecycle of broadcast content with live-to-VOD capabilities, - unlock new monetization opportunities across all digital platforms.
Franck is a co-founder and CEO of Hexaglobe, an IT and telecommunications company providing solutions for broadcasters and media companies worldwide.
Passionate about new technologies and their potential to transform the way we consume media, he started the company soon after his graduation and set out to help the industry seize all opportunities arising from the changes he observed. In particular, he saw broadcast, OTT and mobile as complementary channels that can work together to increase their impact on audiences.
Over 15 years, Hexaglobe has been working for top broadcasters in France and abroad, proudly contributing to the creation of their unique transmedia experiences.