Mass-scale Automated Professional Media Transcoding in the Cloud for Content Owners and Broadcasters

14 Sep 2019
CE Hub Theatre - Hall 14
Content Everywhere

Broadcasters use media transcoding workflows to adapt content for their massive video-on-demand libraries streamed to their subscribers of IPTV systems or OTT services. Quite often such workflows mean running a transcoder farm and all supporting technologies in-house. Telia Media Services provides an alternative: mass-scale transcoding in the cloud available without long-term contracts and on pay-as-you-go terms.

During the presentation, we will demonstrate how easy it is to set up such a workflow, ingest assets, transcode them, publish and stream from a broadcaster's OTT service using our global CDN or upload transcoded files to the broadcaster's internal IPTV and OTT system.

Our service is able to ingest complex media assets consisting of several media files like video, audio, subtitles, and metadata. We support many formats and codecs. All assets are harmonized into a common format and transcoded into a supported format that is compatible with the broadcaster's requirements. The scale of the cloud allows us to acquire as many resources as necessary to process many assets simultaneously. We support several transcoding engines, with the Bitmovin encoder being our most recent addition.