Keynote: Cultural capital, consumers & creativity
How do you stay culturally relevant In a digital world where consumers are “always on” and have greater choice and control than ever before?
Olivier Robert-Murphy is the Global Head of New Business for Universal Music Group and leads an award-winning team of global music, content and partnership experts across 70 markets.
Olivier believes companies and brands need to use the “right mix” to tell their stories and that Cultural Capital is what creates brand success and longevity.
In this keynote session Olivier will share his insider view on the power of emotion, the role of creativity in campaigns and the need to embrace constant change.