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The world's most influential media, entertainment & technology show

RAI Amsterdam  |  13 – 17 SEPTEMBER 2019

How to find the place for purpose in your business model

How to find the place for purpose in your business model

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How to find the place for purpose in your business model

15 Sep 2019
Forum Lounge
Lounge Talks
Today, there is widespread demand for corporations and their brands, across industries, to act with purpose. While this has been a marketing-led endeavour to date, the reality is that true purpose requires organisations to deliver measurable impact through their operations on a sustained basis. In this session, members of the team from GoodBrand will share case studies from the organisation’s 20 years of experience that have focused on developing impact-led business strategies for their clients. Expect a lively discussion with plenty of time for Q&A.
Chairperson
Charlie Oliver, Consultant - GoodBrand
Speakers
James Wallis, Director of Strategy - Good Brand