Global Strategy Gamechangers: Can public broadcasters stay relevant?
Public service media providers around the world are facing a perfect storm of declining funding and snowballing costs as they compete for content and talent, and develop new digital services to satisfy diverse audiences. In response, they're unveiling radical new strategies and investing heavily in digital innovation - with lessons for every media business. The heads of major public service broadcasters discuss:
- How to compete in the digital media market and remain relevant to a broad audience
- Why broadcasters must transform to survive
- When public broadcasters should collaborate with commercial competitors
- What's their role in leading digital development and innovation in national media markets