Is Facebook set to become the next big video platform?
With Facebook Watch rolling out internationally in the past year, Facebook is one of the newest and biggest online video platforms in the market. With a wide range of content from all kinds of publishers and creators around the world, as well as original content directly from Facebook, it’s in a unique position.
Senior Facebook execs outline how they are now growing partnerships with broadcasters and content owners by offering new tools and a route to new audiences and monetisation, by:
- Examining the business model and Facebook’s evolving video strategy
- Developing partnerships – providing opportunities to reach hard-to-get audiences and new revenues
- Co-watching and interactivity through video: tools and products that build deeper connections with communities
- Live video experiences – creating intimacy around cultural moments and experiences