Digital transformation of Media and Entertainment businesses
Organisations across all areas of industry and public service are embarking on digital transformation ' changing the way they operate and deliver value to their customers through the integration of digital technology and virtualisation. Digitising business processes and becoming more software-centric drives out cost and complexity and allows a company to continually reinvent its user experience to meet changing consumer needs and desires. But digital transformation isn't just about technology: companies need to adopt new mindsets to take full advantage in an age of accelerated product life cycles.'This session will look at some of the building blocks that need to be put in place during digital transformation of content creation, management and service delivery and the implications for corporate culture.