Digital Transformation and Social Media in Sports Production
As digital transformation and social media has been gathering speed, it is rather imperative to understand audience behaviour and reformulate the content as per their needs. This session would explore the digital and media landscape, and try to find out how the broadcasters are using technology platform to enhance storytelling, fan engagement, and the overall live sports production experience.
Social media has brought significant changes in how sports broadcasting has been traditionally perceived. Whether we talk about live streaming, amplifying fan enagement, or finding ways to monetise 'free to air content', this is a potential topic of discussion and debate. '