Staying relevant: Creating the right strategies for Viacom
Witness first-hand how one of the world's biggest media companies is evolving to meet the needs of consumers, connecting with hard-to-reach audiences, and expanding into new markets. A one-off opportunity to witness how a giant of the industry is reinventing what it means to be in the TV business.
Senior Viacom execs outline their strategies, including:
- Winning the global content arms race by investing in production businesses.
- Scaling global content through relevant local production.
- Engaging hard-to-reach digital-native audiences.
- Growing established TV brands across new platforms and formats.