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The world's most influential media, entertainment & technology show

11 - 15 September 2020
RAI Amsterdam 

From bolt-on to bleed in: How interactive experiences create the ultimate fan engagement

From bolt-on to bleed in: How interactive experiences create the ultimate fan engagement

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From bolt-on to bleed in: How interactive experiences create the ultimate fan engagement

15 Sep 2019
The Forum
Create & Produce: Creating Disruption

The glass screen is being shattered as a new era of interactive formats bring viewers into the heart of storytelling.

Going much further than building a companion app, creators of interactive content are using digital tools, and integrated gamification to let fans interact directly with cast members, call the shots in a reality show, or choose their own way through a scripted plotline.

Hear from the pioneers - from the Circle, Love Island and BBC Click - creating this disruptive interactive content as they share the secrets of getting viewers to join in on the action. What works, and what maximises engagement? And where next for creating the most compelling two-way content?

 

Chairperson
Muki Kulhan, Managing Director - Muki International Ltd.
Speakers
Robin Cramp, Client Partner Lead - Joi Polloi
Peter Cassidy, Director of Global Entertainment - Monterosa
Matthew Brooks, Lead Engineer - BBC Research & Development