From bolt-on to bleed in: How interactive experiences create the ultimate fan engagement
The glass screen is being shattered as a new era of interactive formats bring viewers into the heart of storytelling.
Going much further than building a companion app, creators of interactive content are using digital tools, and integrated gamification to let fans interact directly with cast members, call the shots in a reality show, or choose their own way through a scripted plotline.
Hear from the pioneers - from the Circle, Love Island and BBC Click - creating this disruptive interactive content as they share the secrets of getting viewers to join in on the action. What works, and what maximises engagement? And where next for creating the most compelling two-way content?