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An introduction to monetisation of online video

15 Sep 2019
CE Hub Theatre - Hall 14
Content Everywhere

Despite the runaway success of some well-known subscription VOD services, advertising remains the cornerstone of the business plans of many online video services. With access to user data, advertising can be matched to the tastes and interests of individual viewers.

This session will explore the challenge of making the most of available video advertising inventories and discuss the latest technological developments in monetisation including ad-replacement in both online and in hybrid TV environments including HbbTV and ATSC 3.0 and others.

Speakers
Espen Erikstad, COO - Norigin Media AS
Frode Hernes, SVP, Products - Vewd
Jeroen Wijering, Co-Founder & Chief Innovation Officer - JW Player