Behind the Agenda: The Idea's Driving the IBC2025 Conference
Welcome to the IBC2025 Conference Edit, the series tracking the most fascinating ideas behind the IBC2025 Conference.
Over the past 57 years, IBC has played a pivotal role in the creation and dissemination of industry knowledge, bringing together leading experts and novel technical research to form the direction of the global media and entertainment landscape. As a cohesive forum, the Conference has continually reshaped assumptions about creativity, technology and success.
This editorial series explores and outlines the key themes defining the IBC2025 Conference: the technological shifts transforming the industry, their strategic and creative implications, and the tools and frameworks that help make sense of both. It offers a behind-the-scenes view of the conference, highlighting the most pressing conversations shaping the industry, through interviews, curated insights, and opinion-led reflections.
Fundamentally, this series examines what these changes mean for the foundations of success. As AI, automation, and new platforms redefine how the industry functions, they also reshape the conditions of value, trust, authorship, and ultimately, competitive advantage.
This shift, and the ideas on offer at IBC2025, will determine who survives in the new media and entertainment economy. The IBC Conference goes beyond understanding change – it provides the conceptual and technical footing to design the very future of M&E.
