2-IMMERSE is a collaborative project demonstrating the benefits of object based broadcasting. Object based broadcasting allows TV experiences to be customised to suit the viewers’ contexts and preference and to display the experience across many screens. Partners in the project include BT, BBC, CISCO, IRT, ChyronHego, CWI and Illuminations - an independent media producer. Together we are designing, building and testing prototype experiences involving live performance and sport. The project’s ambition is to deliver technology enabling services ‘to immerse’ audiences in shared and personalised multiscreen experiences. 2-IMMERSE is a collaborative project co-funded by the European Commission’s Horizon 2020 Research Programme.