Consumers First: A new era in media
From Lounge Talks exploring diversity and sustainability in media and entertainment to Tech Talks taking a deep dive into the latest tech trends and innovations; and from big-hitting Executives giving exclusive business insights to global YouTube stars revealing the consumption habits of the next generation - the IBC2019 conference offered delegates a wide range of content sessions over the five days.
The IBC2019 Conference presented five new tracks, which had been guided by the IABM BaM Content Chain®, each with a different daily focus on every stage of the end to end media content chain, with invaluable insight from over 300+ expert speakers from around the world.
The most influential leaders transforming the industry delivered agenda-setting keynotes giving exclusive insights into the strategy of the world’s biggest digital media, content and technology businesses. These leading policy-makers and influencers took to the IBC stage over the five days of the conference programme.
2019 Keynotes included:
- Cécile Frot-Coutaz, Head of EMEA, YouTube
- Arnaud de Puyfontaine, Chairman, Vivendi
- Hiroshi Kawano, Senior Vice President, Sony Corporation
- Noel Curran, Director General, EBU
- Max Amordeluso, EU Lead Evangelist, Amazon Alexa
Friday 13 September
Day one of the conference gave delegates the opportunity to hear from the pioneers of creativity and innovation on the Global Gamechangers stage. Delegates were inspired by the greatest creative, innovative and future-facing talent making headlines across the global stage.
The Global Gamechangers debated the future of the industry as they considered where revenues will come from, the creative challenges facing content makers, and how broadcasters can remain relevant in a future dominated by digital media.
2019 Global Gamechangers included:
- Gary Shapiro, President and CEO, Consumer Technology Association
- Lisa Opie, Managing Director, UK Production, BBC Studios
- Jane Turton, CEO, All3Media
- Dee Forbes, Director General, RTE (Raidió Teilifís Éireann)
- Gina Nieri, Executive Board Member, Mediaset
- Olivier Jollet, Managing Director, Europe, Pluto TV
- Dominique Delport, President International, VICE
Publish: Embracing the platform revolution
Saturday 14 September
With the launch of dozens of high-profile VOD services, the importance of OTT to the future of the media and entertainment industry is at a crucial stage. Dive into the competitors, opportunities and obstacles of the new media market.
From Silicon Valley giants to emerging niche platforms. From established linear broadcasters to new hybrid services. From the exponential growth of SVOD to a resurgence in advertising-funded platforms, the future of broadcasting and content distribution is charted, our conference delegates had the opportunity to hear from speakers from across the industry.
Monetise: Scaling audiences and revenues
Sunday 15 September
Making money by reaching new audiences was on the agenda as future business models and the prospects for adverting and subscribers are dissected.
This included brands connecting directly with consumers to a new generation of digital publishers tapping alternative revenue streams. From personalised experiences to measuring mood states. And from the next wave of data-driven TV advertising to AI-enabled insights growing audiences and unlocking direct-to-consumer revenues, the financial future health of the industry is analysed.
Create & Produce: Creating disruption
Sunday 15 September
Cutting-edge innovations disrupting content workflows were the focus as the best creative minds tore up the production rule book.
Covering everything from low-cost techniques to the prospects for 8K. From the future model of Hollywood production to engaging interactive content. From the cloud and AI to the data driving new content experiences for sports fans, the world’s leading content producers show how they’re pushing boundaries to bring to ground-breaking projects across multiple devices and platforms.
Consume: Engaging consumer experiences
Monday 16 September
Consumers are increasingly the focus of content owners’ strategies: responsible for funding the entire industry but often overlooked by traditional business models.
Covered on the fourth day of the conference is everything from live fan experiences in connected digital stadiums to voice control interfaces. From the latest user experience design to the future of entertainment technology platforms. From the unique demands of a new generation of Gen-Z viewers to CTOs’ roadmaps for an audience-centered future, the evolution of the consumer experience is defined.
Manage: Automating media supply chains
Tuesday 17 September
The need for effective content management to serve multiple distribution platforms efficiently has never been more crucial for a vast range of organisations handling media content.
From automation to AI. From cloud to the secrets of successful projects. From digital platforms to ad agencies, the critical components for building and running efficient, automated media supply chains are revealed, spanning the proliferating range of video users across broadcast, digital media, publishing, corporate and brand video.