Consumers First: A new era in media
From Lounge Talks exploring diversity and sustainability in media and entertainment to Tech Talks taking a deep dive into the latest tech trends and innovations; and from big-hitting Executives giving exclusive business insights to global YouTube stars revealing the consumption habits of the next generation - see it differently at the IBC Conference.
The IBC2019 Conference will present five new tracks, which have been guided by the IABM BaM Content Chain®, each with a different daily focus on every stage of the end to end media content chain, with invaluable insight from over 300 expert speakers from around the world.
The most influential leaders transforming the industry deliver agenda-setting keynotes giving exclusive insight into the strategy of the world’s biggest digital media, content and technology businesses. These leading policy-makers and influencers take to the IBC stage throughout the five days of the conference programme.
2019 Keynotes include:
- Cécile Frot-Coutaz, Head of EMEA, YouTube
- Arnaud de Puyfontaine, Chairman, Vivendi
- Hiroshi Kawano, Senior Vice President, Sony Corporation
- Noel Curran, Director General, EBU
- Max Amordeluso, EU Lead Evangelist, Amazon Alexa
Global Gamechangers - Friday 13 September
Meet the pioneers of creativity and innovation at the Global Gamechangers stage, which kicks off the Conference on Friday. A chance for delegates to be inspired and informed by the greatest creative, innovative and future-facing talent making headlines across the global stage.
The Global Gamechangers debate the future of the industry as they consider where revenues will come from, the creative challenges facing content makers, and how broadcasters can remain relevant in a future dominated by digital media.
2019 Global Gamechangers include:
- Gary Shapiro, President and CEO, Consumer Technology Association
- Lisa Opie, Managing Director, UK Production, BBC Studios
- Jane Turton, CEO, All3Media
- Ulrich Wilhelm , CEO/Chairman, ARD
- Dee Forbes, Director General, RTE (Raidió Teilifís Éireann)
- Delphine Ernotte, CEO, France Télévisions
- Gilles Marchand , Director General, SRG SSR
Publish: Embracing the platform revolution - Saturday 14 September
With the launch of dozens of high-profile VOD services, the importance of OTT to the future of the media and entertainment industry is at a crucial stage. Dive into the competitors, opportunities and obstacles of the new media market.
From Silicon Valley giants to emerging niche platforms. From established linear broadcasters to new hybrid services. From the exponential growth of SVOD to a resurgence in advertising-funded platforms, the future of broadcasting and content distribution is charted.
Monetise: Scaling audiences and revenues - Sunday 15 September
Making money by reaching new audiences is on the agenda as future business models and the prospects for adverting and subscribers are dissected.
From brands connecting directly with consumers to a new generation of digital publishers tapping alternative revenue streams. From personalised experiences to measuring mood states. From the next wave of data-driven TV advertising to AI-enabled insights growing audiences and unlocking direct-to-consumer revenues, the financial future health of the industry is analysed.
Create & Produce: Creating disruption - Sunday 15 September
Cutting-edge innovations disrupting content workflows are in focus as the best creative minds tear up the production rule book.
From low-cost techniques to the prospects for 8K. From the future model of Hollywood production to engaging interactive content. From the cloud and AI to the data driving new content experiences for sports fans, the world’s leading content producers show how they’re pushing boundaries to bring to life ever more ground-breaking projects across multiple devices and platforms.
Consume: Engaging consumer experiences - Monday 16 September
Consumers are increasingly the focus of content owners’ strategies: responsible for funding the entire industry, but often overlooked by traditional business models.
From live fan experiences in connected digital stadiums to voice control interfaces. From the latest user experience design to the future of entertainment technology platforms. From the unique demands of a new generation of Gen-Z viewers to CTOs’ roadmaps for an audience-centred future, the evolution of the consumer experience is defined.
Manage: Automating media supply chains - Tuesday 17 September
The need for effective content management to serve multiple distribution platforms efficiently has never been more crucial for a vast range of organisations handling media content.
From automation to AI. From cloud to the secrets of successful projects. From digital platforms to ad agencies, the critical components for building and running efficient, automated media supply chains are revealed, spanning the proliferating range of video users across broadcast, digital media, publishing, corporate and brand video.
Diversity and sustainability in the media and entertainment industry are under the spotlight as Lounge Talks return for 2019 with an expanded programme of thought-provoking topics never previously brought to IBC. During each break there’ll be a different theme under discussion in the Forum Lounge, along with informal networking over coffee. Sustainability, gender diversity, neurodiversity and LGBT representation in the media and technology industries are all under discussion, raising awareness of crucial industry issues. Lounge Talks also feature some of our less technically-focused Tech Talks, and the returning What Caught My Eye programme, where experts reveal their favourite exhibition products to inspire visitors, exhibitors and conference-goers alike.
The IBC2019 Big Screen focuses on how innovation in tech is allowing us to bring stories to life like never before. Free for all delegates and visitors to attend, the Big Screen programme takes place in the RAI’s 1000-seat auditorium, installed for IBC with state-of-the-art cinema projection and sound.
The Big Screen audience will be taken behind the scenes, hearing from top craftspeople and scientists involved in making and delivering some of the hottest ticket films and shows of 2019, everything from cinema and big event programming to box-set dramas and big sporting events. It’s the place to explore the current themes and be inspired by leading proponents in the art, science, and business of cinema and high-end TV, from capture through to exhibition.
Esports Showcase - Tuesday 17 September
The focus on esports is increased as the sector continues to experience unprecedented global growth. The IBC Esports Showcase, supported by ESL, Lagardère and EVS, will feature a first for IBC – a full esports event taking place in the Auditorium, demonstrating the size and scale as well as the excitement and fan engagement generated by esports. The Showcase unwraps the esports business: from business models to technology, from esports production to future opportunities for every player in the esports ecosystem.