At IBC2025, Samsung will host a range of engaging and interactive activities at our expanded booth in Hall 2, designed to showcase the latest in virtual production and broadcast innovation. Planned highlights include:

Interactive Software Demonstrations: Visitors will have the opportunity to get hands-on with Samsung's newest software solutions in a dynamic demo area, guided by our product experts.

Live Virtual Production Experiences: We will feature live demonstrations that seamlessly blend real and virtual environments, offering an immersive look into the future of production workflows.

Broadcast Innovation Showcases: Discover new content concepts created in partnership with leading industry players, highlighting emerging trends and creative possibilities.

Networking Mixer (Invite-Only): An exclusive networking event with mixers on Friday 12th from 4pm - 6pm featuring live demos, direct access to product specialists, and signature cocktails inspired by the latest innovations in virtual production and broadcast.

While we do not have any formal competitions planned at this stage, all visitors are encouraged to engage with the live demos and product showcases, which are designed to provide valuable insights and practical takeaways for industry professionals.

We look forward to welcoming visitors and creating meaningful connections throughout the event.