OKAST announces ASAP4EU, an EU-funded consortium dedicated to launching an advanced solution for optimizing advertising in AVOD and FAST.

The consortium, which includes OKAST, Broadpeak, Titan OS, and Impresa, is dedicated to accelerating the development of a cutting-edge European advertising network tailored for FAST and AVOD platforms.
 
PARIS, France, September 10, 2024 – OKAST, a leading SaaS provider of white-label live and video-on-demand streaming platforms, has joined forces with Broadpeak, Titan OS, and Impresa to establish the ASAP4EU Consortium. This initiative aims to introduce and advance interactive advertising solutions for FAST (Free Ad-Supported Streaming TV) and AVOD (Advertising Video on Demand) across Europe. The Consortium is focused on delivering a technology and content strategy that is specifically tailored to the European market while also having the potential for international scalability.

Co-funded under the “Europe Media Creative” umbrella for 3 years, the Consortium brings together:
•    OKAST (edited by MEI Group, France) leader in OTT platforms and FAST channels, with more than 600 channels and platforms worldwide. Leader of FAST4EU European project.
•    Broadpeak (France) infrastructure provider (CDN, packagers) and its SaaS, broadpeak.io, delivering ad insertion technologies.
•    Titan OS (Spain), launching and operating the first European TV OS, primary available on Philips TV sets.
•    SIC (Portugal) one of the most famous Portuguese TV network of 8 TV channels, belonging to Impresa, the biggest private media group in Portugal, with publisher activities (Expresso newspaper).

As the streaming industry moves toward ad-supported models, the ASAP4EU (Advertisement Solutions and Analytics Platform) project seeks to establish the technological infrastructure needed for a European content monetization ecosystem. This initiative is designed to enhance the competitiveness of European players and safeguard their cultural and economic sovereignty in the rapidly evolving audiovisual landscape.

ASAP4EU will optimize revenue streams for European video platforms and content owners by introducing AI-based meta-content discovery, ensuring data traceability in line with European regulations, creating personalized FAST channels, and utilizing AI for interactive ads. This approach aims to enhance viewer engagement and broaden market reach for advertisers.

The members of ASAP4EU were previously involved in OKAST's successful FAST4EU program, which focused on launching initial FAST channels and addressing EU-wide distribution strategies. This included ensuring multilingual content availability, content diversity across genres and countries, and compliance with local and pan-regional regulations. As a result, the new consortium benefits from extensive expertise and the established leadership of its members in their respective fields.