At IBC2025, farmerswife is proud to celebrate 25 years serving the media and entertainment industry with the launch of major product innovations that streamline complex workflows for production, post-production, and broadcast teams.

New Product Launches at IBC2025

1. farmerswife Version 7.2

We are unveiling farmerswife v7.2, a release that delivers enhanced flexibility and control across scheduling, resource, and asset management. Key innovations include:

• New features focused on simplifying team, schedule, and asset coordination.
• Improved adaptability for managing fast-paced production environments.
• Version 7.2 builds on our commitment to combining powerful backend functionality with user-centric design — enabling teams to work confidently and stay responsive to dynamic demands.

2. Cirkus Quoting Feature

We're also excited to introduce Quoting in Cirkus, the latest enhancement to our cloud-based project collaboration platform. This new feature allows users to:

• Create and manage project quotes directly within the same platform they use for task planning, timelines, and communication
• Enable seamless, centralised workflows — from budgeting and scoping to quick client turnarounds — all built for today's creative demands

We invite all attendees to visit us at Stand 6.C24 to explore these new features in person, meet the team behind the tools, and learn how farmerswife and Cirkus can be tailored to your specific production needs.