As the diversification of content and distribution methods continues, converged workflows are a necessity for global media companies to excel in a complex market. In this enlightening session, Ben Tatta will share his unique insights on current business trends, challenges facing the global media ecosystem, and the vital role of technology required to support operational flexibility and growth in a converged advertising landscape. This dynamic discussion will explore why interoperability and automation are essential in deploying successful solutions for advancement and scale in media. You’ll leave with a deeper understanding of how a modern approach to technology can help elevate your content, advertising capabilities and business outcomes.