In the demo of Intertrust’s MarketMaker you will see how this solution toolkit empowers digital media stakeholders to leverage Web3, unlocking new opportunities while safeguarding rights holders. You’ll learn how MarketMaker integrates digital assets with blockchain-based smart contracts, enabling secure transactions and rights management. Content creators can tokenize their assets as non-fungible tokens (NFTs) for trading on blockchain marketplaces. The MarketMaker's demo further shows how decentralized marketplaces facilitate direct peer-to-peer transactions while smart contracts ensure fair compensation for creators, distributors, and rights holders based on predefined rules. You’ll see first hand how the solution toolkit also offers robust governance features for enforcing intellectual property rights, licensing agreements, and royalties distribution. By combining Web3, blockchain technology, and smart contracts, MarketMaker transforms the digital media landscape, fostering transparency, efficiency, and fairness for creators, distributors, and consumers.