As linear broadcasts convert to streaming, revenues from advertising and sponsorship are being lost. This project aims to demonstrate that additional revenue and a ROI can be achieved through personalising viewer engagement from the streaming of live interactive experiences, for big or small sporting and other events. Striving for a next-generation real-time (ultra-low latency) interactive experiences, the project has also been exploring multi-angle viewer options that provide invaluable analytics for the rights holders, sponsors and advertisers among other enhanced viewing elements.