The success of future streaming services will depend on how effectively the actual video content is tailored to individual preferences and needs. The key to improving engagement will be to align media metadata with personal data dynamically to create highly customised viewing experiences. This project aims to enable broadcasters to have granular control of individual viewing experiences. With content dynamically adapted for and by the consumer using metadata to unlock enhanced monetisation, improved inclusivity, reduced operation and storage costs, while providing greater control, more engagement and greater retention.