Ad Signal will present a case study which uses Clearcast’s content to compare its Match product to the current industry process. Match deduplicates assets, ensuring you only store one unique copy of each, saving users time, cost and carbon. Match also deduplicates content as a pre-filter to Ai tagging, only sending unique content to Ai and applying the data back to everywhere the image or audio appeared. Match can save up to 75% of your cost and carbon related to Ai. During this presentation we will demonstrate how easily Clearcast’s content went through the Match process and the cost and carbon savings achieved compared to industry standard processes.